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Music Tourism Convention 
Cape Breton Island, Canada
Important Event Update


We regret to inform you that due to the impact of Hurricane Fiona on our host Cape Breton Island, we're now unfortunately unable to hold the conference and the per-convention tour on the planned dates next week. The current condition of the event infrastructure, as well as the prolonged State of Emergency, simply make it impossible for the event to take place safely.

Our thoughts are with everyone on the island who has been affected and we hope for a smooth and quick recovery.

We are in the process of evaluating the next steps for the conference, so please bear with us as we work that out. We will update you shortly with this information and on details regarding tickets.

We appreciate your patience and understanding as we work through these unexpected circumstances.

Kind regards,

Music Cities Events Team


conference days




presentations & panel discussions


evening events



music tour

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 Schedule Overview


Pre-Convention 3-day Music Tour*


*Additional costs apply

5 October 2022 

7.00pm - 9.00pm

Official Opening Reception 

@ Sacred Heart Downtown

6 October 2022

Music Tourism Convention Talks

@ Membertou Trade and Convention Centre

9.15am - 5.10pm

7 October 2022

Music Tourism Convention Talks

@ Membertou Trade and Convention Centre

9.15am - 3.30pm

5.15pm - 6:45pm

Official Closing Reception

@ Membertou Trade & Convention Centre

6:45pm - late

Grand Opening of Celtic Colours International Festival @ Centre 200


Tickets include two evening events, two conference days, food and drink at the conference, a delegate bag and access to the attendee database.


Topics to be covered

The conference sessions will be made up of a mix of panel discussions, hands-on roundtable workshops, Q&As and presentations focused on topics ranging from music's role in destination branding, attracting investment, encouraging tourism, developing communities, and developing local and international partnerships, plus how to support and utilise your music heritage, musicians and live music scene.

Who should attend?

We’ll have 300 attendees travelling from all over the world, and job titles will include: Mayor, Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism and music industries and government.


Host Organisation

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Key Partners

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Supporting Partners

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