Mississippi, USA
Sept 29 - Oct 2 2021

Building Global Communities Through Music Tourism


Cleveland, Mississippi will host the 5th global & 2nd USA edition of Music Tourism Convention. The home of the GRAMMY Museum Mississippi and within a 35 mile radius of over 40 Mississippi Blues Trail sites including Dockery Farms the home of Charley Patton the ‘Father of the Blues’, Cleveland MS is the perfect MTC host destination.

As part of the event we'll also host a full day of music tourism exploring the Mississippi Delta and taking in sites from the BB King Museum in Indianola to the home of the 'Crossroads' Clarksdale.


Evening events & 1 Music Tourism Day


2x Conference days

15+ Presentations & Panel Discussions


Who should attend?

We’ll have 300 attendees travelling from all over the world, and job titles will include: Director of Tourism, Mayor, Musician, Head of Marketing, Festival Director, Professor, Director of Conventions & Marketing, Head of Programming, Creative Director, Product Manager City Tourism, Council Chief Executive, Music Industry CEO and MD, plus many more from the tourism and music industries, government and academia.

Topics to be covered

The talks will be a mix of panel discussions, presentations and roundtable sessions around the use of music as a tool for tourism, including branding a location, developing local and international partnerships, driving economic development, increasing footfall, creating the best conditions for music tourism to thrive, as well as best case examples from cities and countries around the world.


Wednesday 29 

September 2021

Music Cities Convention Opening Reception 

6.00pm-late / The Grammy Museum Cleveland Mississippi

Thursday 30

September 2021

Music Cities Convention Talks 

9.15am-5.00pm / Delta State University

Music Cities Convention Reception 

5.00pm-late / Dockery Farms

Friday 1 October 2021

Music Cities Convention Talks 

10.00am-3.00pm / Delta State University

Music Cities Convention Reception 

5.00pm-late / Venue TBC

Saturday 2 October 2021

Full complimentary music tourism day 

10.00am-5.00pm / Mississippi Delta (Clarksdale, BB King Museum + more)


Speaker Announced
Fall 2020

Speaker Announced
Fall 2020

Speaker Announced
Fall 2020

Speaker Announced
Fall 2020

Speaker Announced
Fall 2020


Host Organisations

Supporting Partners



Tickets include 3 evening events, two conference days, a full day of music tourism, food and drink at the conference, a delegate bag and access to the attendee database.


Ticket Prices:

  • $175 USD - Early Bird - Price Frozen until March 1st 2021

  • $250 USD - General Admission

  • $50 USD - Student Ticket (limited)


If you’re a musician and you’re interested in attending, just write to us at for discounted rates.

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