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Music Tourism Convention
Cleveland, Mississippi
Sept 28 - Oct 1 2021
Cleveland, Mississippi will host the 5th global & 2nd USA edition of Music Tourism Convention. The State of Mississippi is known worldwide as the 'Birthplace of America's Music.', while Cleveland is home to the GRAMMY Museum® Mississippi and is located within a 35 mile radius of over 40 Mississippi Blues Trail sites, including Dockery Farms - home of Charley Patton and birthplace of Delta Blues - making it the perfect MTC host destination.
The event will be made up of a mix of insightful & inspiring conference sessions, amazing evening events and a full day of music tourism where we'll explore the Mississippi Delta and take in sites from the BB King Museum in Indianola to the Crossroads in Clarksdale.
2x
Conference days
35+
Speakers
15+ Presentations & Panel Discussions
3x Evening events &
1x Music Tourism Day
Event Theme
'Building Global Communities
Through Music Tourism'
A place’s rich music tourism can not only attract visitors and drive economic development, but also build strong communities both at a local and global level. If artists, entrepreneurs and residents can find in local music attractions a source of pride, opportunities for growth and a renowned sense of belonging, the relationship with other global cities is tightened thanks to music, and new networks of fans, companies and organisations emerge. These dynamics will be the overarching theme of the fifth global Music Tourism Convention, which will be held in Cleveland, MS, USA from Sept 28th to Oct 1st 2021.
Safety First!
The health and safety of our attendees, speakers and partners are of the utmost importance to us. We’re working hard to ensure our guests can travel to the Delta and have the most amazing experience at our event, whilst keeping themselves and others safe. We’ll be releasing a set of regulations and guidelines for all attendees to follow at the main convention, as well as at our extra events and tours, which will be adapted to follow all safety protocols.
Topics to be covered
The talks will be a mix of panel discussions, Q&As and presentations around the use of music as a tool for tourism. Talk topics will range include; branding, attracting investment, developing communities, developing local and international partnerships, supporting artists, the impact of music documentaries on tourism, as well as best case examples from cities and countries around the world.
Who should attend?
We’ll have 300 attendees travelling from all over the world, and job titles will include: Director of Tourism, Mayor, Musician, Head of Marketing, Festival Director, Professor, Director of Conventions & Marketing, Head of Programming, Creative Director, Product Manager City Tourism, Council Chief Executive, Music Industry CEO and MD, plus many more from the tourism and music industries, government and academia.
Schedule Overview
28 September 2021
6pm - late
Official Opening Reception
@ The GRAMMY Museum® Mississippi
Cleveland, Mississippi
29 September 2021
9.15am - 5.00pm
5.00pm - late
Music Tourism Convention Talks
@ Lyric Hotel, Cleveland, MS
Evening Reception
@ Dockery Farms, Cleveland, MS
30 September 2021
9.15am - 1.00pm
4.00pm - 6.30pm
7.00pm - late
Music Tourism Convention Talks
@ Lyric Hotel, Cleveland, MS
Evening Happy Hour
@ Lyric Hotel, Cleveland, MS
Shake and Holla Concert
@ the Performing Arts Center*
*An extra ticket to the concert is required. More information available here.
01 October 2021
9.00am - 5.00pm
Full day music tour across the Mississippi Delta*
*Please note that seats are limited, with priority given to internationals and those travelling from outside Mississippi. Seat availability will be confirmed August.
Tickets
Tickets include three evening events, two conference days, a full day of music tourism (within capacity), food and drink at the conference, a delegate bag and access to the attendee database.
Travel to the event
From hotel discounts to trip suggestions, we've got you covered! Find out where to stay in Cleveland and all the information you need to get the most out of the event and your trip to Mississippi!
Host Organisations
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Join the Official
Event Group!
