Get Involved
Get Involved
Get Involved
Tuesday 28
September 2021
OFFICIAL OPENING RECEPTION
@ The Grammy Museum
6:00pm - 8:00pm
Welcome Talk:
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Emily Havens, Executive Director, GRAMMY Mississippi Museum (USA)
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Shain Shapiro, Group CEO, Sound Diplomacy & Executive Director, Center for Music Ecosystems (UK)
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Craig Ray, Director, Visit Mississippi (USA)
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Wednesday 29
September 2021
OFFICIAL WELCOME
10:00am - 10:20am
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Master of Ceremonies: Steve Azar, Music & Culture Ambassador Of Mississippi, & Singer, Songwriter, Recording Artist Producer (USA)
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Shain Shapiro, Group CEO, Sound Diplomacy & Executive Director, Center for Music Ecosystems (UK)
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Billy Nowell, Mayor, City of Cleveland, MS (USA)
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Tate Reeves, Governor, State of Mississippi (USA)
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KEYNOTE PRESENTATION - THE CAVERN CLUB, STRAWBERRY FIELDS AND THEIR ROLE IN LIVERPOOL’S BOOMING MUSIC TOURISM INDUSTRY
10:20am - 10:45am
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Julia Baird, Director, Cavern City Tours (UK)
Can a band change the identity of a place forever? Yes, and no city can prove it better than Liverpool. It’s now been 60 years since the Beatles first performed at the Cavern Club, and what used to be a small nightclub on Mathew Street is now a major Liverpool tourism attraction, with additional products ranging from tours to festivals, and from a pub to a record label. We’re beyond excited to be joined by Julia Lennon Baird - author, director of Cavern City Tours and sister of John Lennon - to explore how Liverpool has been preserving the Beatles legacy, as well as the role of iconic locations such as the Cavern Club and Strawberry Fields in making Liverpool an epicentre of music tourism.
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PRESENTATION - TBC
10:45am - 11:10am
tbc
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PANEL - BLENDING HERITAGE WITH LIVING CULTURE: THE PERFECT RECIPE FOR AN ATTRACTIVE MUSIC DESTINATION - IN PARTNERSHIP WITH VISIT MACON
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Moderator - Dr. Rolando Herts, Director of The Delta Center for Culture and Learning, Delta State University (MS, USA)
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Panelist 1 - Terry Smith, CEO, Destination Cape Breton (Canada)
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Panelist 2 - Tricia Walker, Music Ambassador, Big Front Porch Productions (MS, USA)
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Panelist 3 - Abby Kurin, Executive Director, Tulsa Office of Film, Music, Arts & Culture (USA)
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Panelist 4 - Karol Fajardo Mariño, Director, Instituto Distrital de Turismo - IDT, City of Bogota (Colombia)
You know music is the reason why people visit your city. You have the right infrastructure and you’re investing in branding. But do you fully understand which aspects are the key tourist drivers? Is it a specific band? Is it an iconic venue? Is it your entertainment district or a rich live music offer? Each place has a unique combination of all these elements and our panelists today will be discussing how to create the perfect mix in order to protect a place’s music heritage whilst supporting its current scene and creating an all-round music destination.
11:10am - 12:00pm
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PRESENTATION - TBC
12:00pm - 12:25pm
tbc
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Q&A - WHAT DOES EXPERIENTIAL HOSPITALITY MEAN AND WHY IS IT IMPORTANT FOR YOUR MUSIC CITY?
1:45pm - 2:10pm
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Shain Shapiro, Group CEO, Sound Diplomacy & Executive Director, Center for Music Ecosystems (UK) in conversation with
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Robert Lavia, CEO, UMUSIC Hotels (Florida, USA)
Hospitality is at the core of all tourism destinations, just like venues are a foundation of any music city. When the goals and strategies of the music and tourism sectors are aligned, then there are huge opportunities to create a more creative, interesting and cohesive music tourism offer. This concept is at the basis of the new UMUSIC Hotels, a series of music-based experiential hotel properties, which will see Mississippi’s own Biloxi as one of its first locations. Shain Shapiro will be sitting down with UMUSIC Hotels’ CEO Robert Lavia to define experiential hospitality and discuss how hotels, venues, artists and destination managers can work together to promote and support the local music scene, whilst providing new experiences and entertainment opportunities for tourists and locals.
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PANEL - TBC
tbc
2:10pm - 3:00pm
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PRESENTATION - ROCK N’ ROLL ISLAND: THE BIRTHPLACE OF BLUES ACROSS THE POND
3:00pm - 3:25pm
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Cheryl Robson, Co-Director, Rock n Roll Island, & Director, Aurora Metro
In the 1960s, a small island on the River Thames in South West London became a hub for blues and rhythm music. Influenced by the Delta Blues, soon-to-be world famous artists such as David Bowie, The Rolling Stones and Pink Floyd started their careers on Eel Pie Island, and then conquered the world. Released in 2020, the documentary “Rock n Roll Island: Where Legends Were Born” encapsulates the history of this unique place, so closely intertwined with Mississippi and future global music heritage. We’re excited to have documentary director Cheryl Robson here to tell us all about Eel Pie Island, its former residents, current scene and music museum, as well as to explore the impact of music documentaries on tourism.
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PANEL - MUSIC MUSEUMS: HOW TO ENSURE THEY’RE SUCCESSFUL
3:25pm - 4:15pm
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Moderator - Nan Marchand Beauvois, Senior Vice President, Senior Vice-President, U.S. Travel Association (USA)
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Panelist 1 - Rocky Bucano, Executive Director - Board of Trustees, Universal Hip Hop Museum (USA)
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Panelist 2 - Rashida Phillips, Executive Director, American Jazz Museum (USA)
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Panelist 3 - Nwaka Onwusa, VP & Chief Curator, Curatorial Affairs, Rock & Roll Hall of Fame (USA)
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Panelist 4 - Malika Polk-Lee, Executive Director, B.B. King Museum and Delta Int