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Conference Schedule

If you're attending the event in person, you'll be able to attend from either Calgary or Edmonton. 

The panels and presentations will take place in both Calgary and Edmonton concurrently and will alternate between live and virtual. If you're in Calgary, you'll be able to enjoy live talks from the city you're attending in and live-streamed talks from Edmonton, and vice versa.

 

Delegates attending the event virtually will be able to enjoy an exciting virtual experience with panels and presentations being live-streamed from both cities.

 

February 09, 2022

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Welcome remarks

  • Andrew Mosker, Chair, West Anthem (Canada)

  • Rob Hain, Board Chairman, Sound Diplomacy (Canada)

Opening Reception with Live Music, Food & Drinks

 

18:00 - Late

CALGARY

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February 10, 2022

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Welcome to the 2022 Alberta Music Cities Convention! We’re delighted to be hosting the first ever Canadian edition of the event, and we have an exciting & educational couple of days planned for you. To get us started we’ll have an official land acknowledgement and welcome from our host cities of Calgary and Edmonton.

OFFICIAL WELCOME & LAND ACKNOWLEDGEMENT

 

12:00 - 12:20

CALGARY & EDMONTON

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  • Moderator: Marie von der Heydt, Senior Policy Officer, Senate Department for Culture and Europe (Germany)

  • Luke Azevedo, VP, Creative Industries & Film Commissioner, Calgary Economic Development (Canada) 

  • Maurizio Vitale, Co-Founder Movement Entertainment & President, Turin Tourism Board (Italy)

  • Rochelle Riley, Director, Arts and Culture, City of Detroit (USA)

As more and more cities move away from single-sector dependence and aim to diversify their economies, then what role can music and the creative industries play as a new driver of economic development? Let’s kick off the 2022 edition of Music Cities Convention with a panel exploring how cities, from Italy to Canada to the US, have been using music to attract talent, foster innovation and diversify their economies.

PANEL - FROM MONOTOWNS TO MUSIC CITIES: DIVERSIFYING ECONOMIES WITH MUSIC AND CULTURE

12:00 - 12:45

CALGARY

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  • Naomi Pohl, Deputy General Secretary, Musicians'​ Union (UK)

2022 has seen great strides in the fight for fairer pay for musicians and songwriters. While this progress is promising, it’s important that city and cultural officials take an active role in securing a sustainable future for their local musicians. Naomi Pohl, the Deputy General Secretary of the Musician’s Union, will discuss how governments can advocate for and establish robust intellectual property infrastructure and live performance pay rates, as well as why this matters to music cities.

PRESENTATION - FAIR PAY FOR MUSICIANS: WHY DOES IT MATTER FOR YOUR CITY?

 

12:45 - 13:05

EDMONTON

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  • Moderator: Kaley Beisigel, Lead Consultant, West Anthem Committee (Canada)

  • Nicolás Montero, Secretary of Culture, City of Bogota (Colombia)

  • Brad Bradford, City Councillor, Ward 19, Beaches-East York, City of Toronto (Canada)

  • Haley Hatchell, Director of Small Business and Growth Initiatives, Nashville Area Chamber of Commerce (USA)

While music is known to be the key ingredient for a vibrant place to live or the soundtrack to a memory making roadtrip, it can also act as an agent for significant economic development in a city. Curious to learn how cities around the world have recognized and supported this oft-overlooked sector? This panel features four cultural officials with backgrounds from international business development to festival management. This lively discussion will take an in-depth look at how cities have previously supported and can continue to build  their local music industries.

PANEL - MEASURING THE ECONOMIC IMPACT OF MUSIC: NUMBERS AND STATS FROM AROUND THE WORLD 

14:00 - 14:45

EDMONTON

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  • Eileen Chai, Co-Founder, 3am Music Collective & Strings For Kindness (Singapore)

What role can music play in spreading awareness and acceptance of conditions impacting society? We’ll head to Singapore to learn about the 3AM Music Collective and Strings For Kindness initiative aiming to educate listeners on what someone with depression and anxiety experiences as he or she progresses from hurt to healing.

 

Eileen Chai, a Co-Founder of the initiative, will explain the project, it’s outcomes and their plans moving forward.

PRESENTATION - EMPOWERING THE YOUTH AND PROMOTING MENTAL HEALTH WITH MUSIC

15:30 - 15:55

EDMONTON

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  • Moderator: tbc

  • Amy Bishop, Musician & Songwriter (Canada) 

  • Vel Omazic, Co-Founder & Executive Director, Canada's Music Incubator (Canada)

  • Devon Laney, President & CEO, 36 Degrees North Co. (USA)

  • Erin Benjamin, President & CEO, Canadian Live Music Association (Canada) 

We understand the role that infrastructure plays in a music ecosystem, the demand from communities for additional nightlife options, the role music plays in attracting investment to a city, the need to provide access to music for younger people etc. But what about the music creators and musicians? How do we ensure that they are sufficiently supported?

PANEL - BEYOND ARTISTS: DEVELOPING YOUR MUSIC INDUSTRY’S SUPPORT SYSTEM

 

14:45 - 15:30

CALGARY

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  • Moderator: Ashley Bieniarz, Indigenous Music Development Coordinator, Manitoba Music (Canada) 

  • Steve Wood, Grammy Nominated Leader & Founder of Northern Cree (Canada) 

  • Diana Hopeson, CEO, Ghana Music Publishing (Ghana)

  • Leah Flanagan, Director, National Aboriginal & Torres Strait Islander Music Office (NATSIMO) (Australia)

  • Sirasar Boonma, Founder, Hear & Found (Thailand)

 

Join us for this panel as we learn from experts in Canada as well as globally, on how indigineous music and musicians can be supported, showcased and promoted around the world. 

PANEL - SUPPORTING, SHOWCASING AND EXPORTING INDIGENOUS MUSIC TO PROMOTE THE OVERALL MUSIC ECOSYSTEM

16:55 - 17:40

EDMONTON

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CLOSING REMARKS


18:25 - 18:30

CALGARY & EDMONTON

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February 11, 2022

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  • Michael Rodrigues, 24 Hour Economy Commissioner, Investment NSW (Australia)

Why is planning and developing your night-time economy important? What factors should be considered when aiming to create a 24-hour economy plan? What’s music’s role in this planning? What are night mayors, night-time economy managers or night-time councils?

 

If you’re interested in any of these questions, then this is the presentation for you!

PRESENTATION - HOW TO CREATE A 24-HOUR ECONOMY PLAN

 

16:30 - 16:55

CALGARY

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  • Moderator: Thom Mahler, Manager, Urban Initiatives and Program Lead, Downtown Strategy, City of Calgary (Canada)

  • Kate Duncan, CEO, The Push (Australia) 

  • Amy Woodhouse, Head of Policy, Projects and Participation, Children in Scotland (UK) 

  • Ricky Graboski, Executive Director, The Vera Project (USA)

 

Failing to engage younger people in live music, and increasing the younger audiences of today, impacts the potential for developing the music creators, professionals and audiences of tomorrow.

 

What can be done to create safe and inviting spaces for younger people to participate in creating or experiencing music? We’ll learn about some amazing projects from around the world, which are each contributing to supporting our future music advocates.

PANEL - ALL AGE VENUES: INCREASING SAFETY WHILE EASING PERMITTING

 

17:40 - 18:25

EDMONTON

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Welcome to the start of day two! We have another packed day of talks with speakers from around the world. We’ll start the day with a land acknowledgement and short welcome by our host partner West Anthem and co-founder of Music Cities Convention, Martin Elbourne.

  • Andrew Mosker, Chair, West Anthem (Canada) 

  • Martin Elbourne, Co-Founder of Music Cities Convention, Co-Founder of The Great Escape and Main Booker, Glastonbury Festival (UK)

WELCOME & LAND ACKNOWLEDGEMENT

 

10:00 - 10:10

CALGARY & EDMONTON

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  • Rob Hain, Board Chairman, Sound Diplomacy (Canada)

  • Robert Lavia, CEO, UMUSIC Hotels (FL, US) 

 

Hospitality is at the core of all tourism destinations, just like venues are a foundation of any music city. When the goals and strategies of the music and tourism sectors are aligned, then there are huge opportunities to create a more creative, interesting and cohesive music tourism offer. This concept is at the basis of the new UMUSIC Hotels, a series of music-based experiential hotel properties. Rob Hain will be sitting down with UMUSIC Hotels’ CEO Robert Lavia to define experiential hospitality and discuss how hotels, venues, artists and destination managers can work together to promote and support the local music scene, whilst providing new experiences and entertainment opportunities for tourists and locals.

Q&A - WHAT DOES EXPERIENTIAL HOSPITALITY MEAN AND WHY IS IT IMPORTANT FOR YOUR MUSIC CITY?
10:10 - 10:35

EDMONTON 

Our first talk of day two will explore the infrastructural and planning aspects of developing a successful music city. These range from ensuring the safety of concert attendees at night, to providing access to music facilities to all citizens, to ensuring that spaces for playing and creating music are supported and protected.

PANEL - DOWNTOWN VS SUBURBS: TRANSPORTATION, SAFETY AND A WELL-DISTRIBUTED MUSIC OFFER ACROSS THE CITY

 

10:10 - 10:55

EDMONTON

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  • Rebecca O'Brien, Executive Director, Inglewood BIA (Canada)

To carry on with the infrastructural theme, we’re joined by Rebecca O’Brien, Executive Director of Inglewood BIA. Rebecca will explain the initiatives they have been implementing to maintain the vibrancy of Inglewood's historic urban neighbourhood and main street. Join this talk to explore music’s role in saving the high street, and allowing local businesses to thrive.

PRESENTATION - MUSIC, RETAIL, FOOD: HOW TO BRAND YOUR HIGH STREET WITH MUSIC


10:35 - 11:00

CALGARY

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  • Ben Price, Production Manager, Crack Magazine (UK)

 

Launched in May 2022, Everything is Music is a location-based digital museum which allows tourists and music lovers to discover Bristol and Bath’s music scenes by visiting over 250+ locations, and unlocking special content on their phones. Ben Price, Production Manager at Crack Magazine, will discuss how the project was launched, the impact it’s having on the featured places and artists, as well as how technology can help cities tell and protect their musical history.

PRESENTATION - EVERYTHING IS MUSIC: A LOCATION-BASED DIGITAL MUSEUM TO PROMOTE A CITY’S MUSIC SCENE 

 

11:00 - 11:25

EDMONTON

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  • Moderator: Patti Pon, CEO, Calgary Arts Development (Canada)  

  • Jacob Adams, Head of Research and Campaigns, Attitude is Everything (UK) 

  • Maud Salvi, Executive Director, Sled Island Music & Arts Festival (Canada)

  • Amanda Burgener, President & Co-Founder, Curbside Concerts (Canada)

  • Tobba Andersson, Project Manager, Zorch Productions (Sweden) 

 

What would a policy document explaining how to create fully accessible and inclusive music events look like? We’re joined by experts in this field who’ll be explaining what they’re doing to ensure their and other events are implementing the best initiatives to ensure anyone can be an audience member, employee or artist at any event.

PANEL  - LIVE MUSIC FOR ALL: CREATING SAFE, ACCESSIBLE AND INCLUSIVE EVENTS

 

11:25 - 12:10

CALGARY

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  • Moderator: Yngvil Vatn Guttu, Executive Director, Northern Culture Exchange/ Music Alaska (Alaska, USA) 

  • María Rut Reynisdóttir, Head of Cultural Office at The City of Reykjavik (Iceland)

  • tbc

  • tbc

 

Creating a music city is no easy task. Creating a music city whilst dealing with cold temperatures and difficult weather conditions can present even more significant challenges around safety, logistics, accessibility and much more. The cities featured in this panel have all been successful in using music year-round for economic & social development, no matter how cold the climate is, and will be sharing their tips and recommendations to create successful winter music cities.

PANEL - SUCCESSFUL WINTER MUSIC CITIES

 

13:30 - 14:15

EDMONTON

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CLOSING REMARKS

 

15:00 - 15:15

CALGARY & EDMONTON

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OFFICIAL CLOSING RECEPTION

 

19:00 - late

EDMONTON

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  • Moderator: Terry Rock, President & CEO, Platform Calgary (Canada) 

  • Marc Brown, Founder, Byta (Canada) 

  • Felix Barros, CEO, Fanear / Evento Medido & President, Music Tech Association Chile (Chile)

  • tbc

  • tbc

 

We’ve already heard about music’s role in the diversification of economies, but what other benefits are there for strategically developing your music ecosystem? In this panel, we’ll discuss how developing a culturally exciting city to live & work in can create extra benefits; from attracting investment from other industries such as technology, to creating the conditions for new start-ups to thrive.

PANEL - TECH, STARTUPS AND ENTREPRENEURSHIP: THE NEXT STEP FOR MUSIC CITIES?

 

14:15 - 15:00

CALGARY