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THE 2026 HIDDEN GEMS OF MUSIC TOURISM

A global project that is redefining music tourism — by connecting travellers to local music scenes and fostering cultural dialogue through sound.

Open call for submissions

3RD AUGUST 2025

Deadline

Submit a music itinerary for your city and join a global network redefining music tourism.

SUBMIT YOUR ITINERARY

ABOUT THE

HIDDEN GEMS OF

MUSIC TOURISM

The Hidden Gems of Music Tourism is a traveller’s guide focused on showcasing the best music destinations to explore in 2026. It’s a unique catalogue and online experience made up of up to 40 one-day music itineraries, which will guide people through local music scenes in the way a friend who is a music nerd would do if you were stopping by for a visit.

DOWNLOAD 2025 CATALOGUE

WRITE A LOVE LETTER TO THE MUSIC SCENE OF YOUR CITY

In 2025, Music Tourism can no longer be considered a niche—it's a global movement reshaping how destinations attract visitors, generate revenue, and build cultural identity.

However, Music Tourism is much more than people travelling to other cities to enjoy the concerts of their favourite artists. Music tourism is about understanding a city's DNA through its music scenes and connecting with the people who are part of them.

That is what the Hidden Gems is all about, and we want you to be part of it. Join our community of sonic gem seekers and help curate the world’s most comprehensive music itinerary magazine.

SUBMIT YOUR ITINERARY

DEADLINE: 3RD AUGUST 2025

ELIGIBILITY

We welcome participation from anyone, whether you are a local music fan, musician, venue owner, music journalist, cultural worker, or someone who supports and celebrates music in your community.

Applicants must have knowledge of their local music scene, including venues, artists and the cultural context

Submissions are welcome from individuals, collectives, and organisations worldwide

SUBMIT YOUR ITINERARY

LOOKING FOR INSPIRATION TO CREATE YOUR ITINERARY?

Explore the 2025 Hidden Gems of Music Tourism—40 one-day music itineraries that guide you through local scenes like a music-loving friend. Discover unique spots and plan your perfect trip. Have your own music itinerary to share? Submit it and join the community of passionate music travellers!