
THE 2026 HIDDEN GEMS OF MUSIC TOURISM

A global project that is redefining music tourism — by connecting travellers to local music scenes and fostering cultural dialogue through sound.
ABOUT THE
HIDDEN GEMS OF
MUSIC TOURISM
The Hidden Gems of Music Tourism is a traveller’s guide focused on showcasing the best music destinations to explore in 2026. It’s a unique catalogue and online experience made up of up to 40 one-day music itineraries, which will guide people through local music scenes in the way a friend who is a music nerd would do if you were stopping by for a visit.

WRITE A LOVE LETTER TO THE MUSIC SCENE OF YOUR CITY
In 2025, Music Tourism can no longer be considered a niche—it's a global movement reshaping how destinations attract visitors, generate revenue, and build cultural identity.
However, Music Tourism is much more than people travelling to other cities to enjoy the concerts of their favourite artists. Music tourism is about understanding a city's DNA through its music scenes and connecting with the people who are part of them.
That is what the Hidden Gems is all about, and we want you to be part of it. Join our community of sonic gem seekers and help curate the world’s most comprehensive music itinerary magazine.
DEADLINE: 3RD AUGUST 2025

ELIGIBILITY
We welcome participation from anyone, whether you are a local music fan, musician, venue owner, music journalist, cultural worker, or someone who supports and celebrates music in your community.
Applicants must have knowledge of their local music scene, including venues, artists and the cultural context
Submissions are welcome from individuals, collectives, and organisations worldwide
LOOKING FOR INSPIRATION TO CREATE YOUR ITINERARY?
Explore the 2025 Hidden Gems of Music Tourism—40 one-day music itineraries that guide you through local scenes like a music-loving friend. Discover unique spots and plan your perfect trip. Have your own music itinerary to share? Submit it and join the community of passionate music travellers!

A Sonic Tour of
Riyadh
Riyadh, Saudi Arabia

Tropical Paradise: The Miami Sound
MIAMI, USA

Island Magic - Moods and Music
Anguilla

Casablanca, where music meets the souls!
Casablanca, Morocco
Do you have any other questions regarding partnerships and sponsorships? Contact Pablo at pablo@sounddiplomacy.com