On 29 - 31 May 2024, Music Tourism Convention will travel to Cape Breton Island for its 6th global edition!
Although widely known for its beautiful scenery, Cape Breton Island is one of the most exciting music destinations of the world. A place where fiddles, Celtic melodies and Mi'kmaq beats harmonize, celebrating a cultural tapestry as vibrant as the island itself.
This makes it a perfect destination to host the Music Tourism Convention which will take place at Membertou Trade & Convention Centre, located in Sydney, Cape Breton Island.
Across 3 days of activities, 250 delegates will gather to learn, network and experience the best practices related to music tourism from all around the globe.
An immersive experience on all things related to music tourism!
2 Days of talks and presentations
2 Evening events
1 Pre-convention music tour
15+ Panels and presentations
EVERYTHING RELATED TO MUSIC TOURISM
Topics to be covered
Music tours' best practices
The future of music tourism
Understanding festivals’ social impact
Music, downtown revitalisation and tourism
Integrating music into a destination strategy
Turning small towns into music destinations
Accessibility and inclusivity in music tourism
The hospitality industry & music tourism development
The role of the night time economy for music destinations
Experience first hand a music tourism trail & tour best practice
CAPE BRETON MUSIC TOURISM PRE-CONVENTION TOUR
The pre-convention tour is a unique, not to miss experience, crafted especially for our MTC delegates. The tour takes you on a 3-day cultural journey across Cape Breton Island, using music as a tool to help you discover and enjoy the Island's unique landscapes and breathtaking views. From rich heritage and traditions to the contemporary scene, music on Cape Breton is everywhere, and during this tour you will get to explore every aspect of the "Music Island" and live an experience like no other.
Discover North America’s only living history museum for Gaelic language
Become a master of square-dancing & spoon playing
Experience live music played by local artists from Cape Breton Island
Take part in the Eskasoni Cultural Journeys and learn the art of basketry
Learn about the Mi’kmaq musical culture through performances by local trailblazing Indigenous Artists
Take stunning photos from some of the most scenic Cape Breton Island viewpoints
Expand your network and develop unique connections with other delegates from all around the world
Book your music tourism experience