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CAPE BRETON ISLAND, CANADA
29-31 MAY, 2024

CAPE BRETON ISLAND, CANADA
29-31 MAY, 2024

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ON 29 - 31 MAY 2024, MUSIC TOURISM CONVENTION WILL TRAVEL TO CAPE BRETON ISLAND FOR ITS 6TH GLOBAL EDITION!

Although widely known for its beautiful scenery, Cape Breton Island is one of the most exciting music destinations of the world. A place where fiddles, Celtic melodies and Mi'kmaq beats harmonize, celebrating a cultural tapestry as vibrant as the island itself.

This makes it a perfect destination to host the Music Tourism Convention which will take place at Membertou Trade & Convention Centre, located in Sydney, Cape Breton Island.

 

Across 3 days of activities, 250 delegates will gather to learn, network and experience the best practices related to music tourism from all around the globe.

 

DIVE INTO CAPE BRETON ISLAND'S MUSIC SCENE

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ORGANISATIONS ATTENDING THE EVENT

Belize Tourism Board, Federal University of Pernambuco - Brasil (UFPE), Sound Diplomacy, Celtic Music Interpretive Centre, Quadrant Property Development Inc., Cape Breton Miners Museum, Pepperell Place Inn, Destination Cape Breton, Nova Scotia Indigenous Tourism Enterprise Network, Morgan Toney, Sheppard Training Inc., Colaisde na Gàidhlig | The Gaelic College, Bein Mhàbu | Mabou Hill College, Livestar Entertainment Canada/Hotels Live Canada, Indigenous Tourism Association of Canada (ITAC), MTL 24/24, Tourism London, Cabot Discovery Tours, Go Smart Media Marketing & Design, Rudderhams Well Drillers, Nova Scotia Health, Highland Village, Port Hood Area Development Association , Baddeck Gathering Ceilidhs, Hearts of Kin, Victoria County, Acadia University, Port of Sydney, Strait Area Museum/Port Hasting Historical Society, Cape Breton University, ECMA, Royal Nova Scotia International Tattoo, Eskasoni Cultural Journeys, Cape Breton Comedy Festival, Symphony Nova Scotia, Festival Inspire (Art for Art's Sake), Caravan Consulting, Future Forest, Music & Arts Festival Inc., TIANB, AREA 506, Destination Toronto, Whitecap Entertainment, Tourism Burlington, Sound of Music Festival, Brantford Musicians Association Local 467 A.F. of M., Municipality of Tantramar, City of Hamilton, Town of Hampton, Guysborough District Business Partnership, Municipality of Shelburne, Tourism Thunder Bay, Sea Spot Travel Ltd. operating as Lunenburg Walking Tours, Rhyme + Reason, Canadian Music Centre, City of Brampton, Innovation PEI, Rockbound Productions, Melody Mountain Music Creations Canada - International Inc., Edmundston Madawaska Tourism Office, City of Miramichi, Digby Area Tourism Association, D&B Audiotechnik Canada, North Cape Coastal Drive/Rock the Boat Music Festival, Cape Breton Partnership, City of Vancouver, City of Toronto-Music Office, Discover Halifax, Bird Island Tours Ltd, Rockbound Productions, Aaron MacDonald Music, Melody Mountain Music Creations Canada-International Inc., Rob Murphy Music, Brian N Dean Mandolins, Thought Process Entertainment, Doug Lamey Music, Celtic Colours International Festival, Gerry McDaniel Entertainment, “Rising Productions” Island Media, Envision Saint John: The Regional Growth Agency, Acadia University, Festival Inspire, Experience Fayetteville, Concepcion Music City, E-Tourism Frontiers - Infinite Wanders, Silverdust, Ghana Tourism Authority, Cadenza Pianos, Hospitality Sales and Marketing Association International, University of Amsterdam, Buma Cultuur, Polifonico PR, SVGAMP, University of the Witwatersrand, Strait Area Museum/Port Hasting Historical Society, The Ambassador Group, Tiree Music Festival, N.C. Department of Natural and Cultural Resources, Visit Athens, The Experience Resort, Alabama Music Hall of Fame, Valley Arts and Entertainment, Inc., Miss Calliope Music, Revecca Egeland Music, Maitland Conservatory, Greater Miami Convention & Visitors Bureau, Music City SF Hotel, City of Nashville, Cultural Alliance of Maine, Royal Nova Scotia International Tattoo, Louisiana Department of Culture, Recreation & Tourism, Tourism Red Deer.

SCHEDULE

PRE CONVENTION MUSIC TOUR

Pre Convention 3 day Music Tour

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EVERYTHING RELATED TO MUSIC TOURISM

TOPICS TO BE COVERED

Music tours' best practices

The future of music tourism

​Understanding festivals’ social impact

Music, downtown revitalisation and tourism

Integrating music into a destination strategy

Turning small towns into music destinations

Accessibility and inclusivity in music tourism 

The hospitality industry & music tourism development

The role of the night time economy for music destinations


EXPERIENCE FIRST HAND A MUSIC TOURISM TRAIL & TOUR BEST PRACTICE

CAPE BRETON MUSIC TOURISM PRE-CONVENTION TOUR

The pre-convention tour is a unique, not to miss experience, crafted especially for our MTC delegates. The tour takes you on a 3-day cultural journey across Cape Breton Island, using music as a tool to help you discover and enjoy the Island's unique landscapes and breathtaking views. From rich heritage and traditions to the contemporary scene, music on Cape Breton is everywhere, and during this tour you will get to explore every aspect of the "Music Island" and live an experience like no other. 

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KEY HIGHLIGHTS

Discover North America’s only living history museum for Gaelic language

  • Become a master of square-dancing & spoon playing

  • Experience live music played by local artists from Cape Breton Island

  • Take part in the Eskasoni Cultural Journeys and learn the art of basketry

  • Learn about the Mi’kmaq musical culture through performances by local trailblazing Indigenous Artists

  • Take stunning photos from some of the most scenic Cape Breton Island viewpoints

  • Expand your network and develop unique connections with other delegates from all around the world

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WHAT'S INCLUDED

Book your music tourism experience

  • Transport

  • Accommodations

  • Meals

  • Admissions

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THANKS TO ALL OF THE PARTNERS AND SPONSORS SUPPORTING THE EVENT

HOST ORGANISATION

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SPONSORS

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KEY PARTNERS

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SUPPORTING PARTNERS

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