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Welcome to the Music Tourism Convention's Music Tourism Hub

On May 29-31st, 2024, the Music Tourism Convention will be travelling to Cape Breton Island in CanadaAlthough widely known for its natural sights, the region is a place where fiddles, Celtic melodies and Mi'kmaq beats harmonise, making it one of the most special music destinations on earth.


As we get ready for the event, we'd like to introduce you to our #musictourismhub, a place where we've gathered all kinds of resources related to best music tourism practices from around the world. 

Scroll down and click the images to discover articles, interviews, case studies and many ideas on how to strengthen your destination using music and effective takeaways for pursuing a career in music tourism.

IN THIS PAGE

MUSIC TOURISM TRENDS

  • The Tripadvisor effect​

  • Music is the new gastronomy

 

MUSIC DESTINATIONS STRATEGIES

  • Extending visitor's stay using music - Hamilton Tourism Office (Canada)

  • The key to a successful music tourism strategy - Visit Macon (U.S.A.)

 

MUSIC MUSEUMS

  • The curation of the ABBA Museum (Sweden)

  • A look into Cidade Da Música Da Bahia (Brazil)

  • A panel discussion on music museums at the Cleveland MS Music Tourism Convention

 

CAREERS IN MUSIC TOURISM

  • How to leverage music journalism into a music tourism career​

  • Creating cycling tours that combine music and tourism

 

TAKEAWAYS FROM THE MUSIC TOURISM CONVENTION

  • Düsseldorf Music Tourism Forum 2022 Aftermovie​

  • What is it like to attend a Music Tourism Convention?: Stephanie Riley at the Cleveland MS Music Tourism Convention 2023

MUSIC TOURISM TRENDS

An Insight Into Music Tourism Trends With Javier Puente.jpeg

Javier gives us his take on what he believes are the things that make people attend a music destination and shares a list of films and articles that will help us better understand the trends behind it.

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In this report, Sound Diplomacy identifies opportunities for destinations to develop musical tourism products and boost their tourism branding. 

music tourism trends

MUSIC DESTINATIONS STRATEGIES

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Jennifer gives us an insight into the initiatives that Hamilton, ON, Canada is using to make the city an exciting music destination, and how this is helping to bring in and extend the length of stay of tourists. 

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Marisa guides us through the Macon Music Trail, the I Am Macon Program and much more on how Macon is leveraging its music heritage and vibrant music scene to attract visitors to the city. 

music destinations strategies

MUSIC MUSEUMS

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Olaf Furniss from the Music Tourism Podcast meets Caroline Faberlined, Director of the ABBA Museum to learn about the museum's origins and the active role the band plays in its continuing development. 

Cidade Da Musica Bahia.jpeg

Have you ever wondered how you can transmit a piece of your city’s identity to visitors in an exciting and long lasting way? Cidade Da Música in Brazil, might have the right answer for this question.

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At the Cleveland Mississippi Music Tourism Convention 2023, the Grammy Museum Mississippi, The Museum Collective, B.B. King Museum and The Andy Warhol Museum gathered to discuss what makes a music museum successful

music museums

CAREERS IN MUSIC TOURISM

How to Leverage Music Journalism Into a Music Tourism Career, with Kevin McManus.jpeg

Kevin shares his insights on how his career as a music journalist helped him become a key player in Liverpool's tourism scene,  and discusses about the potential of music tourism as a way to capitalise music journalism skills. 

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Anne-Luise Oppelt, co-founder of Bach by Bike, a travel agency operating musical cycling tours and concerts themed around Sebastian Bach's music shares her path into developing one of the most exciting music tours in the region.

TAKEAWAYS FROM THE MUSIC TOURISM CONVENTION

Dusseldorf Music Tourism Forum Aftermovie.jpeg
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careers in music tourism
takeaways from music tourism coventions

An insight into an exciting gathering of music tourism experts with quotes from ABBA Museum Director, Croydon Music City Manager and the head of the Liverpool UNESCO City of Music .

Stephanie Riley from B3 Creative Agency shares about her experience attending the Cleveland Mississippi Music Tourism Convention in 2023.

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