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Welcome to the Music Tourism Convention's Music Tourism Hub

On May 29-31st, 2024, the Music Tourism Convention took place in Cape Breton Island in CanadaAlthough widely known for its natural sights, the region is a place where fiddles, Celtic melodies and Mi'kmaq beats harmonise, making it one of the most special music destinations on earth.


As part of the celebrations for the event, we've created the #musictourismhub, a place where we've gathered all kinds of resources related to best music tourism practices from around the world. 

Scroll down and click the images to discover articles, interviews, case studies and many ideas on how to strengthen your destination using music and effective takeaways for pursuing a career in music tourism.

IN THIS PAGE

MUSIC TOURISM TRENDS

  • The Tripadvisor effect​

  • Music is the new gastronomy

 

MUSIC DESTINATIONS STRATEGIES

 

MUSIC MUSEUMS

 

CAREERS IN MUSIC TOURISM

  • How to leverage music journalism into a music tourism career​

  • Creating cycling tours that combine music and tourism

  • Using music & artists to attract visitors to destinations across Asia

  • Exploring Medellin's Soundtrack Through Destino Sonoro Music Walking Tour

 

TAKEAWAYS FROM THE MUSIC TOURISM CONVENTION

  • Düsseldorf Music Tourism Forum 2022 Aftermovie​

  • What is it like to attend a Music Tourism Convention?: Stephanie Riley at the Cleveland MS Music Tourism Convention 2023

MUSIC TOURISM TRENDS

An Insight Into Music Tourism Trends With Javier Puente.jpeg

Javier gives us his take on what he believes are the things that make people attend a music destination and shares a list of films and articles that will help us better understand the trends behind it.

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In this report, Sound Diplomacy identifies opportunities for destinations to develop musical tourism products and boost their tourism branding. 

music tourism trends

MUSIC DESTINATIONS STRATEGIES

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In this interview, John Copeland, the Director of Arts & Culture Tourism, shares insights on Miami's long history as a music destination and the varied supply of musical attractions of the city. 

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Marisa guides us through the Macon Music Trail, the I Am Macon Program and much more on how Macon is leveraging its music heritage and vibrant music scene to attract visitors to the city. 

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Jennifer gives us an insight into the initiatives that Hamilton, ON, Canada is using to make the city an exciting music destination, and how this is helping to bring in and extend the length of stay of tourists. 

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Andrew details about Virginia Is For Music Lovers, a campaign that is helping to capitalise travellers’ interest in the music history and vibrant scene of this State in the U.S. T

music destinations strategies

MUSIC MUSEUMS

In this interview Ernesto Lechner gives us some insights on his work at Shakira, Shakira: The Grammy Museum Experience, a music exhibit for a global superstar.

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Olaf shares insights into the eye opening conversations he’s been having with music tourism operators from all over the world, including visits to the ABBA Museum, the Leonard Cohen walking tour in Montreal and a music cruise that touches the Shetland Island in Scotland, and more.

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Have you ever wondered how you can transmit a piece of your city’s identity to visitors in an exciting and long lasting way? Cidade Da Música in Brazil, might have the right answer for this question.

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At the Cleveland Mississippi Music Tourism Convention 2023, the Grammy Museum Mississippi, The Museum Collective, B.B. King Museum and The Andy Warhol Museum gathered to discuss what makes a music museum successful

music museums

CAREERS IN MUSIC TOURISM

How to Leverage Music Journalism Into a Music Tourism Career, with Kevin McManus.jpeg

Kevin shares his insights on how his career as a music journalist helped him become a key player in Liverpool's tourism scene,  and discusses about the potential of music tourism as a way to capitalise music journalism skills. 

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Becky shares her exciting experience developing a long list of projects in which several countries across Asia leverage the music and profiles of Warner Music’s artists to attract visitors to their destinations. Get inspired by how these projects came about and all of the creativity that surrounds them.

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Anne-Luise Oppelt, co-founder of Bach by Bike, a travel agency operating musical cycling tours and concerts themed around Sebastian Bach's music shares her path into developing one of the most exciting music tours in the region.

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Destino Sonoro is one of Colombia's most exciting music walking tour. In this interview, its founders discuss about their success and the details behind this music experience through the current capital of global reggaeton music.

TAKEAWAYS FROM THE MUSIC TOURISM CONVENTION

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careers in music tourism
takeaways from music tourism coventions

An insight into an exciting gathering of music tourism experts with quotes from ABBA Museum Director, Croydon Music City Manager and the head of the Liverpool UNESCO City of Music .

Stephanie Riley from B3 Creative Agency shares about her experience attending the Cleveland Mississippi Music Tourism Convention in 2023.

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