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DIVE INTO THE EVENT'S SCHEDULE TO EXPERIENCE THE BEST PRACTICES OF MUSIC TOURISM FROM AROUND THE GLOBE

27 - 29 MAY, 2024

Pre Convention Music Tour

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WEDNESDAY: 29 MAY, 2024

Opening Reception

7.00pm - 9.00pm

Terry Smith, CEO, Destination Cape Breton (CAN)

Rob Hain, CEO, Sound Diplomacy (CAN)

Music performance by: Morgan Toney Trio

THURSDAY: 30 MAY, 2024

Registration

9.15am - 10.00am

Traditional Greeting

10.00am - 10.15am

Official Welcome

Terry Smith, CEO, Destination Cape Breton  (CAN)

Rob Hain, CEO, Sound Diplomacy (CAN)

Amanda McDougall, Mayor, Cape Breton Regional Municipality (C)

10.15am - 10.30am

Sonic nomads: Elevating Destinations through Artists as Destination Ambassadors

10.30am - 11.20am

Afua Asantewaa Owusu Aduonum, Tourism Ambassador, Ghana Tourism Authority (GHA)

Sarah Mathews, Founder, Infinite Wanders (HKG)

Natalia Echenique Espinoza, Focal Point, Concepcion City of Music (CHL)

Melodic Journeys: Crafting Unforgettable Tourist Experiences Through Music

11:25am - 11:55am

Rodney MacDonald, Musician & President of the Colaisde na Gàidhlig / The Gaelic College (CAN)

Lunch Break

11.55am - 1.30pm

Beyond Beats: Decoding the Social Symphony of Festivals and Their Impact

1.30pm - 2.00pm

Jamie MacDonald, Community Event Co-Coordinator, Tiree Music Festival (GBR)

Roundtable Session: Harmonious Horizons: Navigating Inclusivity in Music Tourism Experiences

2:05pm - 3:05pm

Bradley Sheppard, Change Leader, Sheppard Training Inc. (CAN)

Coffee Break

3:05pm - 3:30pm

Echoes of Legends: Music Venues as Living Heritage in the Heartbeat of Local Culture

3:30pm - 4:00pm

Paris Martine, Booker, John Curtis Hotel (AUS)

Orchestrating Success: Unveiling the Hospitality Industry's Key Notes in Music Tourism Development

4:05pm - 4:55pm

Jennifer Currie, Faculty, Tourism Management, Cape Breton University (CAN)

Rob Cyrynowski, CEO, Hotels Live (CAN)

Javier Puente, President, Hotels Association of Mexico City (MEX)

Katie Fox, Owner, Marketing Technologist & PR Strategist, Blooming Footprint (USA)

Closing Remarks

4.55pm - 5.05pm

FRIDAY: 31 MAY, 2024

Registration

9:15AM - 10:00am

Official Welcome

10:00am - 10:10am

Sonic Revival: Transforming Downtowns into Vibrant Hubs Through Music and Tourism

10:10am - 10:40am

Hannah Smith, Director of Marketing and Communications, Athens Conventions and Visitors Bureau (USA)

Crafting a Musical Oasis in Dinkelsbühl: Transforming Small Towns into Vibrant Music Destinations

10:45am - 11:15am

Alex Härtel, Head of Marketing & PR, Silverdust (DEU)

Songs of Empowerment: Nurturing Indigenous Voices and Stories in Music

11:20am - 12:10pm

Robert Bernard, Board Member, Destination Cape Breton & Executive Director, Nova Scotia Indigenous Tourism Enterprise Network (CAN)

Rhonda Head, Board Member at SOCAN (CAN)

Morgan Toney, Musician (CAN)

Jade Turner, Musician (CAN)

Beverly Jeddore, Mi’kmaw Language Technician (CAN)

Lunch Break

12:10pm - 1:30pm

Nocturnal Harmony: Crafting a Vibrant and Healthy Nighttime Economy for A Successful Destination

1:30pm - 2:05pm

Mathieu Grondin, General Manager and Co-Founder, MTL 24/24 (CAN)

Decolonising Rhythms: Unleashing the Power of Southeast Asian Soundscapes in the Music Tourism Universe

2:10pm - 2:40pm

Layan Nijem, Project Coordinator, DeCoSEAS - University of Amsterdam (NLD)

Harmony Unleashed: Orchestrating Success with Music in Destination Strategies

2:45pm - 3:35pm

Terry Smith, CEO, Destination Cape Breton (CAN)

Molly Rawn, CEO, Experience Fayetteville (USA)

Catherine Swain, Marketing, N.C. Department of Natural and Cultural Resources (USA)

Natalie Wakabayashi, Director, Culture & Entertainment Tourism , Tourism London (Canada)

Closing Remarks & Official Music Tourism Convention Handover

3:40pm - 3:50pm

Official Closing Reception

3:55pm - 6:00pm

*The event organisers reserve the right to change the final programming of the event without previous notice. 

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