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DIVE INTO THE EVENT'S SCHEDULE TO EXPERIENCE THE BEST PRACTICES OF MUSIC TOURISM FROM AROUND THE GLOBE

27 - 29 MAY, 2024

Pre Convention Music Tour

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WEDNESDAY: 29 MAY, 2024

Opening Reception

7.00pm - 9.00pm

Terry Smith, CEO, Destination Cape Breton (CAN)

Rob Hain, CEO, Sound Diplomacy (CAN)

THURSDAY: 30 MAY, 2024

Registration

9.15am - 10.00am

Traditional Gathering

10.00am - 10.15am

Official Welcome

Terry Smith, CEO, Destination Cape Breton  (CAN)

Rob Hain, CEO, Sound Diplomacy (CAN)

10.15am - 10.30am

Sonic nomads: Elevating Destinations through Artists as Destination Ambassadors

10.30am - 11.20am

Afua Asantewaa Owusu Aduonum, Tourism Ambassador, Ghana Tourism Authority (GHA)

Sarah Mathews, Founder, Infinite Wanders (HKG)

Natalia Echenique Espinoza, Focal Point, Concepcion City of Music (CHL)

Melodic Journeys: Crafting Unforgettable Tourist Experiences Through Music

11:25am - 11:55am

Rodney MacDonald, Musician & President of the Colaisde na Gàidhlig / The Gaelic College (CAN)

Lunch Break

11.55am - 1.30pm

Beyond Beats: Decoding the Social Symphony of Festivals and Their Impact

1.30pm - 2.00pm

Jamie MacDonald, Community Event Co-Coordinator, Tiree Music Festival (GBR)

Roundtable Session: Harmonious Horizons: Navigating Inclusivity in Music Tourism Experiences

2:05pm - 3:05pm

Bradley Sheppard, Change Leader, Sheppard Training Inc. (CAN)

Coffee Break

3:05pm - 3:30pm

Echoes of Legends: Music Venues as Living Heritage in the Heartbeat of Local Culture

3:30pm - 4:00pm

TBA

Orchestrating Success: Unveiling the Hospitality Industry's Key Notes in Music Tourism Development

4:05pm - 4:55pm

Rob Cyrynowski, CEO, Hotels Live (CAN)

Javier Puente, President, Hospitality Sales and Marketing Association International  (MEX)

Katie Fox, VP of Marketing, The Experience Resort (USA)

Closing Remarks

7.00pm - 9.00pm

FRIDAY: 31 MAY, 2024

Registration

9:15AM - 10:00am

Registration

5.00pm - 9.00pm

Official Welcome

10:00am - 10:10am

Sonic Revival: Transforming Downtowns into Vibrant Hubs Through Music and Tourism

10:10am - 10:40am

Hannah Smith, Director of Marketing and Communications, Athens Conventions and Visitors Bureau (USA)

Crafting a Musical Oasis in Dinkelsbühl: Transforming Small Towns into Vibrant Music Destinations

10:45am - 11:15am

Alex Härtel, Head of Marketing & PR, Silverdust (DEU)

Songs of Empowerment: Nurturing Indigenous Voices and Stories in Music

11:20am - 12:10pm

Rhonda Head, Board Member at SOCAN (CAN)

Morgan Toney, Musician (CAN)

Jade Turner, Musician (CAN)

Beverly Jeddore, Mi’kmaw Language Technician (CAN)

Lunch Break

12:10pm - 1:30pm

Nocturnal Harmony: Crafting a Vibrant and Healthy Nighttime Economy for A Successful Destination

1:30pm - 2:05pm

Mathieu Grondin, General Manager and Co-Founder, MTL 24/24 (CAN)

Decolonising Rhythms: Unleashing the Power of Southeast Asian Soundscapes in the Music Tourism Universe

2:10pm - 2:40pm

Layan Nijem, Project Coordinator, DeCoSEAS - University of Amsterdam (NLD)

Harmony Unleashed: Orchestrating Success with Music in Destination Strategies

2:45pm - 3:30pm

Terry Smith, CEO, Destination Cape Breton (CAN)

Molly Rawn, CEO, Experience Fayetteville (USA)

Catherine Swain, Marketing, N.C. Department of Natural and Cultural Resources (USA)

Natalie Wakabayashi, Director, Culture & Entertainment Tourism , Tourism London (Canada)

Closing Remarks & Official Music Tourism Convention Handover

3:30pm - 3:40pm

Official Closing Reception

5:15pm - 6:45pm

*The event organisers reserve the right to change the final programming of the event without previous notice. 

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