The largest and most extensive global gathering on the topic of Music Tourism.
Music Tourism Convention is the world’s most extensive conference bringing together the music and tourism sectors to explore how music impacts, benefits and improves tourism offers, branding, partnership development and economic development.
Liverpool 2019 welcomed 170 delegates from all over the world. The theme was the Value of Music on Tourism & Destination Marketing, and our guests got to experience the Museum of Liverpool, British Music Experience and two informative events days.
In August 2018, Music Tourism Convention was held in Cologne & Düsseldorf Germany. This was the first ever European mainland edition, with the event featuring panel discussions, presentations, roundtables and live performances, as well as a special second full day of music tourism where participants had the opportunity to experience Duesseldorf's music tourism highlights.