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ANGUILLA

MUSIC TOURISM CONVENTION
4 - 6 NOVEMBER 2025

AURORA RESORT, ANGUILLA

​​​WHERE TOP DECISION-MAKERS MEET TO UNLOCK

MUSIC TOURISM’S EXPANDING OPPORTUNITIES

—  ON AN EXCLUSIVE ISLAND RETREAT.​

"IT’S A REALLY GREAT EXPERIENCE TO BE ABLE TO TALK TO PEOPLE THAT ARE BOTH IN THE MUSIC AND THE TRAVEL INDUSTRY BECAUSE I’M LEARNING LESSONS THAT I WOULD HAVE TO OTHERWISE FIND ON MY OWN"
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Tracy Lanza - Vice President,  Integrated Marketing, Brand USA

WHY MUSIC TOURISM, WHY NOW?

From Lady Gaga’s massive show in Rio to Bad Bunny’s concert residency in Puerto Rico, global tours are turning cities into travel hotspots—fueling one of tourism’s fastest-growing trends: Gig Tripping.


Music Tourism is no longer a niche—it's a global movement reshaping how destinations attract visitors, generate revenue, and build cultural identity.


Set in the heart of the Caribbean—where music has long been a magnet for global travelers (think Bob Marley, Bad Bunny, Rihanna and more) —the Anguilla Music Tourism Convention is an invite-only gathering of top tourism and music leaders, designed to unlock the full potential of this rising sector and shape the future of music-driven travel.

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WHAT TO EXPECT
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High-level networking at a  5-star Caribbean resort

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Build cross-sector connections that drive real results

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Learn from the best in global music tourism strategy

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Explore Hidden Gems of Anguilla's music scene

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Discover new models for funding, partnerships & promotion

JOIN THE GATHERING OF GLOBAL MUSIC EXPERTS AND TOURISM PROFESSIONALS

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Anguilla is a living case study of how music and culture can shape a world-class tourism brand.


From beach festivals to traditional sounds and emerging talent, the island offers the perfect backdrop for high-impact learning, inspiration, and connection.
 

Plus, the entire event takes place at the award-winning Aurora Resort, where every conversation, workshop, and meeting comes with a view.

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LETS EXPLORE ANGUILLA TOGETHER

Anguilla Beaches is one of the most exciting YouTube channels

to be wowed by the beauty of Anguilla.

Elvis Beach Bar -
Voted #1 beach bar in the Caribbean by USA TODAY 10Best Readers' Choice Awards

The Aurora Resort Entertainment Park

A glance of the beaches that will be the background of your Anguilla experience

Let's Chat Moonsplash with Bankie Banx at The Dunes

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OUR PAST EDITIONS
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HIGHLIGHTS FROM PAST MUSIC TOURISM CONVENTIONS

“Music Tourism Convention has been a game changer for Music Tourism in Düsseldorf. We were very honoured to be part of the event last year and it's been very interesting for us to return and hear all the great practical examples that people talked about today"

 

— Nora Will, Manager Market Development, #VisitDuesseldorf (Germany)

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GETTING TO ANGUILLA

Presented by Greater Miami Convention & Visitors Bureau

Everything you need to know to get to Anguilla, and how to make the travel experience an

unforgettable one - provided by our Layover sponsor: Greater Miami Convention & Visitors Bureau

SPONSORSHIPS AND PARTNERS

Curious about how our event can elevate your organisation

and connect you with potential clients and partners?

HOST PARTNERS

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SUPPORTING PARTNERS

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Interested in sponsoring the Anguilla Music Tourism Convention? Contact Pablo at pablo@sounddiplomacy.com to learn more about our innovative sponsorship opportunities.

 

Do you have any other questions regarding the Anguilla Music Tourism Convention? Contact Cristina at cristina@sounddiplomacy.com to learn everything related to the event's programme and activities

JOIN OUR NEWSLETTER

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