
WHY MUSIC TOURISM, WHY NOW?
From Lady Gaga’s massive show in Rio to Bad Bunny’s concert residency in Puerto Rico, global tours are turning cities into travel hotspots—fueling one of tourism’s fastest-growing trends: Gig Tripping.
Music Tourism is no longer a niche—it's a global movement reshaping how destinations attract visitors, generate revenue, and build cultural identity.
Set in the heart of the Caribbean—where music has long been a magnet for global travelers (think Bob Marley, Bad Bunny, Rihanna and more) —the Anguilla Music Tourism Convention is an invite-only gathering of top tourism and music leaders, designed to unlock the full potential of this rising sector and shape the future of music-driven travel.
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WHAT TO EXPECT

High-level networking at a 5-star Caribbean resort

Build cross-sector connections that drive real results

Learn from the best in global music tourism strategy

Explore Hidden Gems of Anguilla's music scene

Discover new models for funding, partnerships & promotion

Anguilla is a living case study of how music and culture can shape a world-class tourism brand.
From beach festivals to traditional sounds and emerging talent, the island offers the perfect backdrop for high-impact learning, inspiration, and connection.
Plus, the entire event takes place at the award-winning Aurora Resort, where every conversation, workshop, and meeting comes with a view.
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LETS EXPLORE ANGUILLA TOGETHER
Anguilla Beaches is one of the most exciting YouTube channels
to be wowed by the beauty of Anguilla.
Elvis Beach Bar -
Voted #1 beach bar in the Caribbean by USA TODAY 10Best Readers' Choice Awards
The Aurora Resort Entertainment Park
A glance of the beaches that will be the background of your Anguilla experience
Let's Chat Moonsplash with Bankie Banx at The Dunes
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HIGHLIGHTS FROM PAST MUSIC TOURISM CONVENTIONS
“Music Tourism Convention has been a game changer for Music Tourism in Düsseldorf. We were very honoured to be part of the event last year and it's been very interesting for us to return and hear all the great practical examples that people talked about today"
— Nora Will, Manager Market Development, #VisitDuesseldorf (Germany)
HOST PARTNERS


SUPPORTING PARTNERS

Interested in sponsoring the Anguilla Music Tourism Convention? Contact Pablo at pablo@sounddiplomacy.com to learn more about our innovative sponsorship opportunities.
Do you have any other questions regarding the Anguilla Music Tourism Convention? Contact Cristina at cristina@sounddiplomacy.com to learn everything related to the event's programme and activities