Music Tourism and Identity

Panel discussion: Strengthening Music  Tourism in the  Caribbean

​​Join a dynamic panel of cultural leaders and industry stakeholders from Anguilla, Trinidad and Tobago, Barbados, St. Vincent and the Grenadines and Bahamas as they explore the power of music tourism across the region. This discussion will examine how music shapes destination identity, drives economic development, and creates sustainable opportunities for local artists. This session will also explore common challenges and opportunities in Caribbean islands to do regional musical tourism and generate development across the region.

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• Moderator: Joleyne Robin-Williams, Tourism Planner, Ministry of Health, Sports and Tourism (Anguilla)

• Melissa Jimenez, General Manager, MusicTT (Trinidad and Tobago)

• Erika K. Smith, Executive Director,  Intellect Management Services (Barbados)

• Marvo Morgan, President, SVGAMP (Saint Vincent and the Grenadines)

• Joseph Boschulte, Commissioner, U.S. Virgin Islands Department of Tourism (USA Virgin Islands)

Music Destination Management

Presentation: Music Policy and Music Ecosystem Development in Saudi Arabia
 

​The Saudi Music Commission, under the Ministry of Culture, is driving the growth of the Kingdom’s music sector through strategic policies that foster education, production, performance, and licensing. This presentation explores Riyadh’s emerging role as a regional hub for music tourism, highlighting initiatives that attract international visitors, support local talent, and integrate music into the city’s cultural identity. It will also delve into policy frameworks that align with Saudi Vision 2030, aiming to diversify the economy, enhance creative industries, and position Riyadh as a vibrant destination for global music experiences.
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• Hala Alhedeithy, General Manager of Strategy, Policies, and Ecosystem Enablers, Saudi Music Commission (SAU)

​Music Destination Management

Panel discussion: Carnivals and Festivals as a Music Tourism Tool

This panel explores how carnivals serve as a dynamic form of music tourism, attracting global audiences while showcasing local traditions, creativity, and heritage. From the infectious rhythms of soca and calypso to the business of festival tourism, our panelists will discuss the cultural significance, economic impact, and future opportunities of carnivals as a driver of international music travel and destination branding.
 

• Moderator: Keri S. Rogers, Manager Destination Experience, Anguilla Tourist Board (Anguilla)

• Arley Salimbi Gill, Chairman, Spicemas Corporation (Grenada)

• Rodney Small, CEO, Carnival Development Committee (St. Vincent and the Grenadines)​

Music Destination Management

Presentation: Music Awards Hosting and Tourism Development
 

Music Nova Scotia’s role in hosting major music events, such as the Juno Awards, has positioned the province as a vibrant hub for arts and culture. By attracting national attention, these events boost tourism, economic development, and local music industry growth. Hosting the Junos not only showcases Nova Scotia’s talent on a national stage but also drives increased visitation, strengthens cultural branding, and fosters long-term partnerships within the creative economy.
 

• Allegra Swanson, Executive Director, Music Nova Scotia (Canada)

• ​Andrée Gracie, Owner, Grey Sea Artist & Event Mgmt (Canada)