Music Tourism Convention
Cape Breton Island, Canada
29-31 May, 2024
On 29 - 31 May, 2024, Music Tourism Convention will travel to Cape Breton Island for its 6th global edition, presented by Destination Cape Breton.
This event will feature several days of talks and presentations, evening events and a pre-convention music tour that will allow attendees to dive into all things related to music tourism and learn how to use music to improve a destination’s branding while strengthening the local community.
Cape Breton Island is a community known for its strong musical heritage and welcoming locals, a place where Celtic heritage, Mi' Kmaq culture and impressive natural sights combine to create one of the most special places on earth, an an ideal place to host the Music Tourism Convention.
Click on the following button to get your tickets for the event. We will be announcing the full schedule, speakers and hotel deals soon.
15+ presentations & panel discussions
Topics to be covered
The conference sessions will be made up of a mix of panel discussions, hands-on roundtable workshops, Q&As and presentations focused on topics ranging from music's role in destination branding, attracting investment, encouraging tourism, developing communities, and developing local and international partnerships, plus how to support and utilise your music heritage, musicians and live music scene.
Who should attend?
We’ll have 250+ attendees travelling from all over the world, and job titles will include: Mayor, Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism and music industries and government.
27 - 29 May 2024
Pre Convention 3 day Music Tour
Click here for full information
29 May 2024
30 May 2024
Main Convention Day 1
31 May 2024
Main Convention Day 2