MembertouPowwowSession (2).jpg

Music Tourism Convention 

Cape Breton Island, Canada

October 5 - 7 2022


Voted as the #1 Island in North America by Condé Nast Traveler in 2019, Cape Breton Island not only offers stunning landscapes and adventurous trails, but also a thriving and unique music scene.


With music as a driver for 45% of travellers visiting the island, an international festival at its 25th edition and an incredible wealth of talent, Cape Breton Island is an established music tourism destination. 


For the occasion of the Cape Breton "Year of Music", Music Tourism Convention will be travelling to the island in 2022 for the event's very first Canadian edition.


On top of two full days of insightful conference sessions, we'll also be organising an optional, three-day pre-Convention tour for everyone interested in experiencing and enjoying the Island's music tourism offers and heritage, and we'll be heading to the unique Celtic Colours International Festival for its opening night on October 7th. 


conference days





presentations & panel discussions


evening events



music tour

BigFiddle (1).jpg

 Schedule Overview


Pre-Convention 3-day Music Tour*


*Additional costs apply

5 October 2022 

5.00pm - late

Official Opening Reception 

@ Sacred Heart Downtown

6 October 2022

Music Tourism Convention Talks

@ Membertou Trade and Convention Centre

9.15am - 5.00pm

7 October 2022

Music Tourism Convention Talks

@ Membertou Trade and Convention Centre

9.15am - 5.00pm

5.00pm - late

Closing Reception

@ Celtic Colours International Festival


Tickets include two evening events, two conference days, food and drink at the conference, a delegate bag and access to the attendee database.


Topics to be covered

The conference sessions will be made up of a mix of panel discussions, hands-on roundtable workshops, Q&As and presentations focused on topics ranging from music's role in destination branding, attracting investment, encouraging tourism, developing communities, and developing local and international partnerships, plus how to support and utilise your music heritage, musicians and live music scene.

Who should attend?

We’ll have 300 attendees travelling from all over the world, and job titles will include: Mayor, Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism and music industries and government.


Host Organisation

CBI - For use on light BGs.jpeg

Supporting Partners

celtic colours .png