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Music Tourism Convention 
Cape Breton Island, Canada
29-31 May, 2024


On 29 - 31 May, 2024, Music Tourism Convention will travel to Cape Breton Island for its 6th global edition, presented by Destination Cape Breton.

This event will feature several days of talks and presentations, evening events and a pre-convention music tour that will allow attendees to dive into all things related to music tourism and learn how to use music to improve a destination’s branding while strengthening the local community.

Cape Breton Island is a community known for its strong musical heritage and welcoming locals, a place where Celtic heritage, Mi' Kmaq culture and impressive natural sights combine to create one of the most special places on earth, an an ideal place to host the Music Tourism Convention.

Click on the following button to get your tickets for the event. We will be announcing the full schedule, speakers and hotel deals soon.


conference days



15+  presentations & panel discussions


evening events


1x  exclusive
music tour


Topics to be covered

The conference sessions will be made up of a mix of panel discussions, hands-on roundtable workshops, Q&As and presentations focused on topics ranging from music's role in destination branding, attracting investment, encouraging tourism, developing communities, and developing local and international partnerships, plus how to support and utilise your music heritage, musicians and live music scene.

Who should attend?

We’ll have 250+ attendees travelling from all over the world, and job titles will include: Mayor, Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism and music industries and government.

Schedule overview

27 - 29 May 2024

Pre Convention 3 day Music Tour

Click here for full information

29 May 2024

Opening Reception 

30 May 2024

Main Convention Day 1 

31 May 2024

Main Convention Day 2


Host Organisation

Sponsors - CBI
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Key Partners

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Supporting Partners

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