About the Event
Schedule (coming soon)
Speakers (coming soon)

Music Tourism Convention 

Cape Breton Island, Canada

October 5 - 7 2022


Voted as the #1 Island in North America by Condé Nast Traveler in 2019, Cape Breton Island not only offers stunning landscapes and adventurous trails, but also a thriving and unique music scene.


With music as a driver for 45% of travellers visiting the island, an international festival at its 25th edition and an incredible wealth of talent, Cape Breton Island is an established music tourism destination. 


In occasion of the Cape Breton "Year of Music", Music Tourism Convention will be travelling to the island in 2022 for the event's very first Canadian edition.


On top of two full days of insightful conference sessions, we'll also be organising an optional, three-day pre-Convention tour for everyone interested in learning more about music tourism on Cape Breton Island, and we'll be heading to the unique Celtic Colours International Festival for its opening night on October 7th. 


Conference days

15+ Presentations & Panel Discussions


2x Evening events

300+ international delegates

1x Exclusive
music tour


Topics to be covered

The talks will be a mix of panel discussions, Q&As and presentations around the use of music as a tool for tourism. Talk topics include: branding, attracting investment, developing communities, developing local and international partnerships, supporting artists, as well as best case examples from cities and countries around the world.

Who should attend?

We’ll have 300 attendees travelling from all over the world, and job titles will include: Mayor, Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism and music industries, government and academia.



Early October

Dates tbc in late 2021

Pre-Convention 3-day Music Tour*


*Additional costs apply

5 October 2022 

5.00pm - late

Official Opening Reception 

@ venue tbc

6 October 2022

Music Tourism Convention Talks

@ Membertou Trade and Convention Centre

9.15am - 5.00pm

7 October 2022

Music Tourism Convention Talks

@ Membertou Trade and Convention Centre

9.15am - 5.00pm

5.00pm - late

Closing Reception

@ Celtic Colours International Festival


Tickets include 2 evening events, two conference days, food and drink at the conference, a delegate bag and access to the attendee database.


Host Organisation

Destination Cape Breton.png

Supporting Partners

celtic colours .png

More info coming in October 2021