Get Involved
Get Involved
Get Involved
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Music Tourism Convention
Cape Breton Island, Canada
October 5 - 7 2022
Voted as the #1 Island in North America by Condé Nast Traveler in 2019, Cape Breton Island not only offers stunning landscapes and adventurous trails, but also a thriving and unique music scene.
With music as a driver for 45% of travellers visiting the island, an international festival at its 25th edition and an incredible wealth of talent, Cape Breton Island is an established music tourism destination.
For the occasion of the Cape Breton "Year of Music", Music Tourism Convention will be travelling to the island in 2022 for the event's very first Canadian edition.
On top of two full days of insightful conference sessions, we'll also be organising an optional, three-day pre-Convention tour for everyone interested in experiencing and enjoying the Island's music tourism offers and heritage, and we'll be heading to the unique Celtic Colours International Festival for its opening night on October 7th.
2x
conference days
300+
international
delegates
15+
presentations & panel discussions
2x
evening events
35+
speakers
1x
exclusive
pre-convention
music tour
Schedule Overview
3-5 October
Pre-Convention 3-day Music Tour*
*Additional costs apply
5 October 2022
5.00pm - late
Official Opening Reception
@ Sacred Heart Downtown
6 October 2022
Music Tourism Convention Talks
@ Membertou Trade and Convention Centre
9.15am - 5.00pm
7 October 2022
Music Tourism Convention Talks
@ Membertou Trade and Convention Centre
9.15am - 5.00pm
5.00pm - late
Closing Reception
@ Celtic Colours International Festival
Tickets
Tickets include two evening events, two conference days, food and drink at the conference, a delegate bag and access to the attendee database.
Topics to be covered
The conference sessions will be made up of a mix of panel discussions, hands-on roundtable workshops, Q&As and presentations focused on topics ranging from music's role in destination branding, attracting investment, encouraging tourism, developing communities, and developing local and international partnerships, plus how to support and utilise your music heritage, musicians and live music scene.
Who should attend?
We’ll have 300 attendees travelling from all over the world, and job titles will include: Mayor, Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism and music industries and government.
Host Organisation
Supporting Partners
