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EVENT SCHEDULE

Discover the 2025 Anguilla Music Tourism Convention schedule and explore how music tourism transforms destinations, enriches communities, and fuels local economies. Engage in thought-provoking sessions, connect with industry leaders and fellow enthusiasts, and contribute to the dialogue shaping the future of music tourism worldwide. 

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5TH NOVEMBER - CONFERENCE DAY 1
MAIN CONFERENCE HALL

10:15 AM - 11:00 AM

Music Tourism and Development

Panel discussion: Anguilla Music Ecosystem - Where Are We Now?

Sound Diplomacy did a study for the Department of Youth and Culture in Anguilla back in 2022. The assessment explored the state of Anguilla’s cultural sector, highlighting strengths, challenges, and opportunities. In this session, we will explore the findings of that study and the current state of Anguilla’s Cultural and Music Ecosystem 3.5 years later.

  • Moderator: Bonnie A. Richardson Lake, Permanent Secretary, Social Development & Education, Government of Anguilla (Anguilla)

  • Bankie Banx, musician (Anguilla)

  • Davon Carty, CEO, Anguilla Music Production and Publishing (Anguilla)

  • Ivan Berry, Owner, 360 Artistry (Anguilla)

  • Rebecca Webster, Singer (Anguilla)

11:20 AM - 11:40 PM

Music Tourism and Development

Presentation: Transform Your Destination Through Experiential Marketing and Music

 

In this session with Matt Cooper delves into how immersive musical experiences can elevate a destination’s identity and attract travelers. This presentation explores innovative strategies that combine music, storytelling, and sensory engagement to create unforgettable visitor journeys. Learn how destinations can leverage the power of music to connect emotionally with audiences, boost tourism, and build a lasting brand presence.
 

  • Matt Cooper, Founder, Culture Collab (USA)

6TH NOVEMBER - CONFERENCE DAY 2
MAIN CONFERENCE HALL

14:40 PM - 15:00 PM

Music Tourism and Development

Presentation: From World Expos to Global Festivals - Crafting Live Shows That Connect Cultures​

In this session, internationally acclaimed Belgian pianist and composer, Daniel Verstappen explores the powerful role artists play in promoting responsible and eco-conscious tourism through music. Drawing from his own experiences as a musician and global performer, Daniel highlights how music can inspire cultural connection, environmental awareness, and sustainable travel practices. The presentation showcases how musicians can lead by example, fostering positive change in the music industry as a whole.

  • Daniel Verstappen, Musician (BEL)

15:00 PM - 15:20 PM

Music Tourism and Development

Presentation: Carnival, Culture & Curaçao: Music as a Tourism Magnet

 

Discover how Curaçao is striking a chord on the global stage by leveraging its vibrant music culture as both an export product and a magnet for investment in tourism. This presentation explores the island’s rich blend of Afro-Caribbean rhythms, unique cultural identity, and strategic geographic location — positioning Curaçao as a rising hub for music tourism. From world-class festivals like the Curaçao North Sea Jazz Festival to grassroots initiatives and cross-border collaborations, we’ll delve into the economic opportunities, challenges, and policy frameworks needed to amplify the island’s impact. Join us for an insightful look at how music can drive sustainable growth, foster cultural diplomacy, and unlock new avenues for creative exports and foreign direct investment
 

  • Miles B M Mercera, CEO, CINEX (CUW)

  • ​Elior Boeldak, Representative, Curaçao Music Office (CUW)

HOST PARTNERS

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SUPPORTING PARTNERS

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Interested in sponsoring the Anguilla Music Tourism Convention? Contact Pablo at pablo@sounddiplomacy.com to learn more about our innovative sponsorship opportunities.

 

Do you have any other questions regarding the Anguilla Music Tourism Convention? Contact Cristina at cristina@sounddiplomacy.com to learn everything related to the event's programme and activities

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