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Event Schedule
"How Music Drives Social & Economic Growth In Cities"
Creating The Most Ideal, Equitable And Prosperous City In The World Using Music And Culture
Welcome to the Huntsville Music Cities Convention programme. Below you'll discover the preview of all of the sessions that we're getting ready for the event. A complete schedule with all the details will follow shortly.
The theme of the conference is "How Music Drives Social & Economic Growth In Cities: Creating The Most Ideal, Equitable And Prosperous City In The World Using Music And Culture" which will be explored through sub-themes like:
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The role of music and culture in urban development, zoning, regulation, investment, real estate, planning.
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Economic, social and environmental impact of your music ecosystem: music, sustainability, ESG & social value.
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The best of the best of music & cultural policies in cities. How do we get there?
October 18th
5.00pm - 8.00pm
Registration desk @ Mars Music Hall - Von Braun Center
6.00pm - 8.30pm
Official Opening Reception & Music Cities Awards Ceremony @ Mars Music Hall - Von Braun Center
Host: Kenny Anderson, Director, Office of Diversity, Equity and Inclusion of Huntsville (AL, USA)
Live Performance: Microwave Dave Gallaher & Dave Anderson
October 19th
8.00am - 3.00pm
NASA Rocket Engine Display @ Von Braun Center Main Entrance
9.00am - 10.00am
Registration with coffee and snacks @ Saturn Ballroom - Von Braun Center Presented by Arts Huntsville
10.00am - 10.20am
Official Welcome
Tommy Battle, Mayor, City of Huntsville (AL, USA)
Matt Mandrella, Music Officer, City of Huntsville (AL, USA)
Vishruti Bindal, Education Manager, Momentual (IND)
10.00am - 5.00pm
Screening of an episode of the “The Seven Two Experience”. Every full and half-hour, last screening at 4.30pm
The Seven Two Experience refers to the living story of Highway 72, Which spans from Huntsville, Alabama to Muscle Shoals, Chattanooga & more. We take an in depth look at the pioneers and catalysts of modern day culture in this region. Episode 1 highlights icons like William Hooper Council, the founder of Alabama A&M and W.C. Handy "The Father of the Blues". This historical journey is filled with pit stops that include museums, historical landmarks and never before told stories.
10.20am - 11.10am
Music Urbanism: Rethinking the Role of Music & Culture in Urban Development. Presented by David M Schwarz Architects
Music and culture can bring many benefits to the built environment - a thriving artistic community is an added value to the area, music venues can be a source of revenue for its owner. Music can be used as a tool to preserve cultural heritage of a place, create a sense of identity and community, promote creative design as well as inclusive economic development. Yet, these benefits can be hard to measure. This is one of the reasons why many real estate developments tend to overlook music’s role in them, or incorporate it into the project only after the building is set in place. This panel will try to address the issue of using culture and music as a driver for sustainable and inclusive real estate development. With a mix of industry knowledge and successful case studies, we will explore how music stakeholders can work with real estate developers and share best practices that will inspire others in creative directions for moving forward.
Panel introduction: Josh Arcurio, Architect, David M. Schwarz Architects (DC, USA)
Andrew Hall, Founder, Hoodoo Mural Festival (TX, USA)
Marqueece Harris-Dawson, Councilmember 8th District, Destination Crenshaw, (CA, USA)
Merinda Christensen, Program Manager, The Blocks SLC (UT, USA)
Moderator: Nadia Niakossary, Director of Development, MidCity Real Estate Development (AL, USA)
11.10am - 11.35am
Young People Are The Future of Music and Live: How Can The Voice Of 16-25 Year Olds Be Amplified In Policy Development
As the music industry continues to evolve and adapt to new technological advancements, expansive growth, and societal challenges, it is crucial to ensure that the perspectives and interests of young musicians and music industry professionals ages 16-25 are represented and considered in shaping policies that affect their future and the development of their cities. Arts, educational, and social policy refers to the set of rules, regulations, and guidelines put in place by governments, organizations, and institutions to govern various aspects of arts and social development. Showcasing the work her organization has been doing in California, in this presentation, Nurit Smith from Music Forward Foundation will discuss how different sectors and industries can and should include young people in policy development in their cities and states.
Nurit Smith, Executive Director, Music Forward Foundation (CA, USA)
11.35am - 12.00pm
Creating a National Music Ecosystem From Scratch: Saudi Arabia & its Aim to Develop the Perfect Music Cities - Fireside Chat
Saudi Arabia has a rich and diverse musical heritage that reflects the country's cultural and historical background, but also its current music industry and ambitions. This fireside chat will explore Saudi Arabia's audacious mission to build a vibrant national music ecosystem from the ground up. In the pursuit of cultural diversification and as a part of the visionary Vision 2030 initiative, Saudi Arabia is poised to revolutionise its music landscape.
Hala Ali, Artist (SAU)
Diya Azzony, Musician / Music Producer (SAU)
Moderator: Shain Shapiro, Executive Director, Center for Music Ecosystems (GBR)
12.00pm - 1.10pm
Lunch Break @ Propst Arena - Von Braun Center.
1.10pm - 2.00pm
No Need For A Shovel: How To Turn Music Into Workforce Development
Cities and towns across the USA and abroad are constantly trying to diversify their economy and attract highly skilled professionals. The creative industries are a great tool for this, as they have proven to employ more young people than any other sector (UNCTAD, 2022). This is particularly true for the music industry, a sector that requires a workforce that is highly developed and specialised. Having a thriving music and creative industries ecosystem can play a significant role in retaining talent in a city or town as private companies and public officers try to adjust to meet the demands of its local labour market, thus enhancing the knowledge, skills, abilities, and employability of individuals in the process. In this panel discussion we will explore the relationship between the music industry and regional economic development from the perspective of private companies and government officers.
Claudiu Sulea, Vice President, GEYC - Group of the European Youth for Change (ROM)
Jessica Crum, Executive Director, Silverlake Design Studio (AR, USA)
Salla Virman, Strategic Lead - Culture & Heritage, West Midlands Combined Authority (GBR)
Moderator: Shane A. Davis, Director of Urban and Economic Development, City of Huntsville (AL, USA)
2.00pm - 2.25pm
How Adaptive Reuse Can Turn Existing Buildings Into New Cultural Hubs: A Case Study Of Terrain Spokane
Adaptive reuse is all about turning existing buildings into vibrant cultural hubs where creativity and urban revitalization converge. In this session, we will dive into the work of Terrain Spokane to discover how this organisation is breathing new life into a disused building and transforming it into a thriving centre for artistic expression and community engagement. We will be uncovering the challenges and triumphs of this innovative project, leaving the audience with actionable ideas to re-imagine the potential of their own city's architectural heritage.
Ginger Ewing and Jackie Caro, Directors, Terrain Spokane (WA, USA)
David West, Founding Director, Studio Egret West (GBR)
2.25pm - 2.50pm
Saxony, Germany – A Story of Art, Culture and Music
Saxony, located in eastern Germany, is a region known for its rich history and cultural heritage. Some of its accolades include being the birthplace and workplace of famous classical music composers like Johann Sebastian Bach, Richard Wagner, Felix Mendelssohn, or Robert and Clara Schumann, and also being the home of one of the oldest orchestras in the world, the Sächsische Staatskapelle Dresden or Saxon State Orchestra (475 years old). All of this, joined with stunning architecture, historical sites, vibrant cities, and picturesque landscapes makes Saxony an inescapable music destination. In this captivating presentation, we will explore the remarkable journey of Saxony that has made it a music tourism powerhouse, which will help the audience explore answers to questions such as How is Saxony leveraging its unique historical and cultural backdrop to craft compelling music tourism experiences for its visitors? How are authorities collaborating with stakeholders of the local music ecosystem to make this happen? What is the focus of Saxony’s music tourism strategy regarding technology and inclusion?
Shireesh K. Sharma, Consultant, Visit Saxony (USA)
2.50pm - 3.15pm
Music And Healthcare: Taking Care Of Musicians Is How You Take Care Of Cities
Music can have a transformative impact on cities and communities. It can be a significant tool to inspire, heal and bring people together. However, often the health and welfare of the very individuals creating this art form are overlooked. This is especially worrying when we take into account all of the stress musicians have to endure due to their heavy touring schedules, night time working hours, their exposure to loud noise levels, the pressures of being part of a competitive industry, and being subject to the uncertainty of self employment. If we consider musicians as the backbone of music ecosystems, then taking care of their health is key to ensure the development of thriving and sustainable music cities. In her presentation, Dr Joy Allen, Director, Music and Health Institute, Berklee College of Music, will dive into the challenges and benefits of positioning the health and well-being of musicians at the heart of city planning.
Dr. Joy Allen, Director, Music and Health Institute, Berklee College of Music (CA, USA)
3.15pm - 3.35pm
Coffee Break
3.35pm - 4.50pm
Workshop Sessions: Presented by Momentual Knowledge Hub
Workshop 1: Diversity And Inclusion Strategies In Music and Arts Organisations @ East Hall 3
Music and arts have the power to transcend cultural boundaries, challenge societal norms, and inspire change. To harness the full potential of these creative mediums, it is essential for music and arts organisations to embrace and champion diversity and inclusion. This workshop is designed to provide participants with a comprehensive understanding of the importance of diversity and inclusion, along with practical strategies to implement within their organisations. Whether you're a musician, artist, manager, educator, or enthusiast, this workshop is tailored to cater to a wide range of roles within the music and creative industries at large.
Workshop lead:
Karen Reece, Chair, City of Madison Music and Equity Task Force (WI, USA)
Rob Franklin, Educator and Activist, Greater Madison Music City Project (WI, USA)
Workshop 2: 'Enabling Artists' Involvement in Policy Making @ Salon 7
This roundtable discussion aims to bring together a diverse group of artists, policymakers, cultural advocates, academics, and stakeholders to engage in a comprehensive and constructive dialogue about the vital role artists play in shaping public policies that impact the music and broader arts sector. The roundtable aims to foster a vibrant exchange of ideas and experiences, encourage innovative thinking, and ultimately contribute to the development of policies that recognize and support the valuable contributions of artists to society. It provides a platform for artists to voice their perspectives, engage with policymakers, and collectively shape a more inclusive and artistically enriched policy landscape in their local contexts and work.
Workshop lead:
Vishruti Bindal, Education Manager, Momentual (IND)
Workshop 3: Community Engagement Strategies For Your Music Or Cultural Venue @ Salon 12
Community engagement is a crucial aspect of running a music or cultural venue. It helps foster a sense of belonging, strengthens community connections, and enhances the overall experience for both visitors and residents. Community engagement in the arts sector refers to the active involvement and participation of community members in various aspects of artistic activities. In this workshop Ryan Murphy will give key tips to create effective engagement strategies for your music or cultural venue.
Workshop lead:
Ryan Murphy, Managing Director, Orion Amphitheatre (AL, USA)
4.50pm - 5.00pm
Closing remarks
Matt Mandrella, Music Officer, City of Huntsville (AL, USA)
5.00pm - 6.00pm
Shuttles to reception on loop, last bus leaving to the reception at 6.00pm
Pick-up in front of Saturn Ballroom
5.30pm - 9.00pm
Evening reception @ Orion Amphitheater
Guided tours available around the venue.
8.30pm - 9.30pm
Shuttles back to Von Braun Center on loop, last bus leaving at 9.30pm.
October 20th
9.00am - 10.00am
Registration with coffee and snacks - Saturn Ballroom - Von Braun Center. Presented by North Alabama - Alabama Mountain Lakes Tourist Association
10.00am - 10.10am
Official Welcome
Lucia Cape, VP Economic Development, City of Huntsville (AL, USA)
10.00am - 4.00pm
Screening of an episode of the “The Seven Two Experience”. Every full and half-hour, last screening at 3.30pm
The Seven Two Experience refers to the living story of Highway 72, Which spans from Huntsville, Alabama to Muscle Shoals, Chattanooga & more. We take an in depth look at the pioneers and catalysts of modern day culture in this region. Episode 1 highlights icons like William Hooper Council, the founder of Alabama A&M and W.C. Handy "The Father of the Blues". This historical journey is filled with pit stops that include museums, historical landmarks and never before told stories.
10.10am - 11.00am
What Makes a City a Great Music City? Presented by the Center for Music Ecosystems
This panel will generate a discussion amongst music city experts about what it takes to create and sustain a great music city. A thriving music city is characterised by a vibrant music scene that fosters economic, social and cultural local development. In this discussion our panellists will explore the key elements that contribute to a city's reputation as a thriving music destination. We will explore the diverse aspects that make a place an attractive hub for musicians, music lovers, and industry professionals alike, but also how music cities can improve life quality in your city or town.
Panel introduction: Shain Shapiro, Executive Director, Center for Music Ecosystems (GBR)
Joy Styles, Councilwoman, Nashville, initiator of the Nashville Music and Entertainment Council (TN, USA)
Molly Rawn, CEO, Experience Fayetteville (AR, USA)
Ryan Murphy, Managing Director, Orion Amphitheatre (AL, USA )
Moderator: Mala Sharma, President, Georgia Music Partners (GA, USA)
11.00am - 11.25am
Fireside Chat: Shannon Sanders
Shannon Sanders has the kind of list of accomplishments that truly makes you wonder if he’s somehow been blessed with more hours in the day than the rest of us. Nationally, he’s best-known for his GRAMMYs (2), Emmys (2) and Dove (1) award. But in Music City, the place that is perhaps the most-fitting for his resume, SHANNON holds an endless list of titles and positions. Not only is he the founder and program director of Nashville Scene’s “2018 Best Soul Radio Station” pick, 102.1 FM THE VILLE and a National Trustee of the Recording Academy, SHANNON is also a city commissioner for the Nashville Convention and Visitors Corporation, a board member of the Nashville Ballet, a member of Phi Mu Alpha Sinfonia, Inc. and, he was one of the music industry leaders selected for Leadership Music’s Class of 2017. In this firesidechat we will talk more about his career and the connection between his work in the music and tourism sectors.
TBA
11.25am - 11.50am
Supporting Music Initiatives For Local Development In The United Arab Emirates
This presentation will delve into the innovative strategies and initiatives that are nurturing and enriching the music ecosystem in the United Arab Emirates). By exploring the intersection of arts, music, community and development, this presentation will showcase how local efforts are not only fostering artistic growth but also contributing to the overall economic and social development of this country. The music industry in the United Arab Emirates has been rapidly evolving over the past years, driven by a combination of cultural initiatives, economic diversification, technological advancements, and a growing interest in artistic expression.
Hasan Hujairi, Music Department Manager, Sharjah Art Foundation (UAE)
11.50am - 1.10pm
Lunch Break @ Mars Music Hall & Rhythm on Monroe - Von Braun Center
1.10pm - 2.00pm
How Music Can Help Address The Climate Emergency In Cities
This panel brings together environmental experts, cultural workers and music industry professionals to explore the transformative role of music in addressing the pressing issue of the climate emergency in cities. As global temperatures rise and environmental challenges escalate, the power of music emerges as a potent force for raising awareness, inspiring action, and fostering a deeper connection between people and the planet at a community level.
James McKissic, President, Chattanooga Art + Climate Project by Arts Build (TN, USA)
Norhan Magdy Bayomi, Postdoctoral Associate, MIT’s Environmental Solutions Initiative (MA, USA)
Steve Dagenais, President, Hinter Live (CAN)
Moderator: Dr. Andrew Henley, Deputy Director, Alabama State Council on the Arts (AL, USA)
2.00pm - 2.25pm
The Seven Two Experience Q&A
The Seven Two Experience refers to the living story of Highway 72, Which spans from Huntsville, Alabama to Muscle Shoals, Chattanooga & more. We take an in depth look at the pioneers and catalysts of modern day culture in this region. Episode 1 highlights icons like William Hooper Council, the founder of Alabama A&M and W.C. Handy "The Father of the Blues". This historical journey is filled with pit stops that include museums, historical landmarks and never before told stories. In the Q&A we will have Codie Gopher and Rick Bradshaw who will engage in a dialogue with the audience about the screening of episode one.
Codie Gopher, Founder, Slow Motion Soundz (AL, USA)
Rick Bradshaw, Producer, 72 Experience Film. (AL, USA)
Moderator: Matt Mandrella, Music Officer, City of Huntsville (AL, USA)
2.25pm - 2.55pm
Closing Remarks, Official Handover & Coffee Break
Matt Mandrella, Music Officer, City of Huntsville (AL, USA)
Sandra Perens, Events Manager, Music Cities Events Team (EST)
Hala Ali, Artist (SAU)
Diya Azzony, Musician / Music Producer (SAU)
2.55pm - 4.00pm
Workshop Sessions: Presented by Momentual Knowledge Hub
Workshop 1: Policy Building To Improve The Professional, Social And Economic Status Of Artists In Your City @ East Hall 3
Building effective policies to improve the professional, social, and economic status of artists in your city is crucial for creating a thriving arts community. There have been international cultural policy recommendations regarding worker conditions for musicians and music industry workers, which refer to the recognition and rights of artists and other industry workers within a society. But often, it is difficult to incorporate these recommendations into national or local contexts. In this workshop Garry Neil will give key steps to propose or design music policy measures in your city that align to international music and cultural policy standards of social rights for music industry professionals.
Workshop lead: Garry Neil, Consultant, Neil Craig & Associates (CAN)
Workshop 3: Creative Placemaking Tools For Your Community Or City @ Salon 12
Workshop lead: Dávid Ráday, Co-Founder, Hello Wood (HUN)
Creative Placemaking is a dynamic approach to community and urban development that harnesses the power of arts, culture, and creativity to transform public spaces and foster community engagement. This workshop is designed to equip community leaders, city planners, artists, and advocates with the knowledge and tools needed to initiate and sustain vibrant, culturally-rich, and inclusive places within their communities or cities.
4.00pm - 5.00pm
Shuttles to the reception on loop, last bus leaving to the reception at 5.00pm.
Pick-up in front of Saturn Ballroom
4.30pm - 5.30pm
Opportunity to explore the Davidson Center @ U.S. Space & Rocket Center
4.30pm - 9.00pm
Closing reception @ U.S. Space & Rocket Center, Saturn V Hall
Live Performance: DEQN SUE & Kelvin Wooten
8.30pm - 9.30pm
Shuttles back to Von Braun Center, on loop, last bus leaving at 9.30pm.
*The event organisers reserve the right to change the final programming of the event without previous notice.