(c) Markus Luigs

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Music Tourism Forum 
in partnership with urbanana

Düsseldorf, Germany 

9 -10 November 2022


On 9 - 10 November 2022, the first ever Music Tourism Forum was hosted in Düsseldorf, Germany, in partnership with urbanana.

The conference took place over two days and was focused on ‘harnessing the sound of your city’. We've welcomed 20+ expert national and international speakers, and enjoyed numerous panel discussions, presentations and three interactive idea generation sessions.


conference days


presentations & panel discussions


interactive idea sessions





evening events


music tour

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urbanana Düsseldorf Weltkunstzimmer (c) Tourismus NRW e.V. Johannes Höhn

 Schedule Overview


9th November 2022


@ Weltkunstzimmer

13:00 - 17:15

Sound of Düsseldorf Music Tour

or Secret Concert

17:15 - onwards

10th November 2022


@ Weltkunstzimmer

10:00 - 17:00

17:00 - onwards

Closing Reception

@ 5P Style Restaurant

An urban habitat in the heart of Düsseldorf, the former baking factory is now an arts centre and refuge for creativity. The Weltkunstzimmer focuses on building long-term collaborations with local artists, while investing in a global exchange with a wide variety of artists, researchers and environments. 

Check out their website here 

Conference Venue



Registration is now closed, but you can watch the delivered panels and presentations by clicking the below button.


Topics covered

Music's role in destination branding, how the sound of a city can improve quality of life, the role the artworld plays in music tourism, music tourism & technology, music’s role in attracting investment, music’s role in developing communities, how to support and utilise your music heritage, musicians and live music scene etc.

We’ve had 125 attendees with job titles ranging from: Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism industry, music & cultural industries and governments.


in partnership with


an initiative of

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co-funded by 

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Destination Partners

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Become a Sponsor

Any Questions?


If you’re interested in sponsoring an event, then just get in touch with Luke for more information at luke@sounddiplomacy.com.

Please email Luke at luke@sounddiplomacy.com

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urbanana Düsseldorf Brunnenstraße (c) Tourismus NRW e.V. Johannes Höhn