
(c) Markus Luigs


Music Tourism Forum
in partnership with urbanana
-
Düsseldorf, Germany
9 -10 November 2022
On 9 - 10 November 2022, the first ever Music Tourism Forum was hosted in Düsseldorf, Germany, in partnership with urbanana.
The conference took place over two days and was focused on ‘harnessing the sound of your city’. We've welcomed 20+ expert national and international speakers, and enjoyed numerous panel discussions, presentations and three interactive idea generation sessions.
1.5x
conference days
9x
presentations & panel discussions
2x
interactive idea sessions
20+
speakers
125x
delegates
2x
evening events
1x
music tour

urbanana Düsseldorf Weltkunstzimmer (c) Tourismus NRW e.V. Johannes Höhn
Schedule Overview
9th November 2022
Conference
@ Weltkunstzimmer
13:00 - 17:15
Sound of Düsseldorf Music Tour
or Secret Concert
17:15 - onwards
10th November 2022
Conference
@ Weltkunstzimmer
10:00 - 17:00
17:00 - onwards
Closing Reception
@ 5P Style Restaurant
An urban habitat in the heart of Düsseldorf, the former baking factory is now an arts centre and refuge for creativity. The Weltkunstzimmer focuses on building long-term collaborations with local artists, while investing in a global exchange with a wide variety of artists, researchers and environments.
Check out their website here
Conference Venue

Topics covered
Music's role in destination branding, how the sound of a city can improve quality of life, the role the artworld plays in music tourism, music tourism & technology, music’s role in attracting investment, music’s role in developing communities, how to support and utilise your music heritage, musicians and live music scene etc.
We’ve had 125 attendees with job titles ranging from: Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism industry, music & cultural industries and governments.
in partnership with
an initiative of
co-funded by

Destination Partners
Become a Sponsor
Any Questions?
If you’re interested in sponsoring an event, then just get in touch with Luke for more information at luke@sounddiplomacy.com.
Please email Luke at luke@sounddiplomacy.com

urbanana Düsseldorf Brunnenstraße (c) Tourismus NRW e.V. Johannes Höhn