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EVENT SCHEDULE

Discover the 2025 Anguilla Music Tourism Convention schedule and explore how music tourism transforms destinations, enriches communities, and fuels local economies. Engage in thought-provoking sessions, connect with industry leaders and fellow enthusiasts, and contribute to the dialogue shaping the future of music tourism worldwide. 

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5TH NOVEMBER - CONFERENCE DAY 1
MAIN CONFERENCE HALL

11:00 AM - 11:20 AM

Music Destination Management

Presentation: Leveraging Diverse Cultures - Miami's Playbook for Music Tourism

This session will highlight Miami's unique position amongst the Caribbean and Latin American diasporas and the tremendous variety of sounds, styles, genres and cultures that provide the foundation of our music ecosystem.  Through neighborhood partnerships, creative performance spaces and compelling storytelling, our community is emerging as a welcoming destination that provides some of the most diverse world-class music experiences.
 

  • John Copeland, Director - Arts and Culture Tourism, Miami CVB (USA)

  • Connie Kinnard, Senior VP of Multicultural Tourism and Development, Greater Miami Convention and Visitors Bureau (USA)

11:20 AM - 11:40 AM

Music Destination Management

Presentation: Transform Your Destination Through Experiential Marketing and Music

In this session with Matt Cooper delves into how immersive musical experiences can elevate a destination’s identity and attract travelers. This presentation explores innovative strategies that combine music, storytelling, and sensory engagement to create unforgettable visitor journeys. Learn how destinations can leverage the power of music to connect emotionally with audiences, boost tourism, and build a lasting brand presence.
 

  • Matt Cooper, Founder, Culture Collab (USA)

14:45 PM - 15:05 PM

Music Destination Management

Presentation: Music Policy and Music Ecosystem Development in Saudi Arabia

​The Saudi Music Commission, under the Ministry of Culture, is driving the growth of the Kingdom’s music sector through strategic policies that foster education, production, performance, and licensing. This presentation explores Riyadh’s emerging role as a regional hub for music tourism, highlighting initiatives that attract international visitors, support local talent, and integrate music into the city’s cultural identity. It will also delve into policy frameworks that align with Saudi Vision 2030, aiming to diversify the economy, enhance creative industries, and position Riyadh as a vibrant destination for global music experiences.
 

  • Hala Alhedeithy, General Manager of Strategy, Policies, and Ecosystem Enablers, Saudi Music Commission (Saudi Arabia)

15:05 PM - 15:50 PM

Music Tourism and Destination Management

Carnivals and Festivals as a Music Tourism Tool​

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This panel explores how carnivals serve as a dynamic form of music tourism, attracting global audiences while showcasing local traditions, creativity, and heritage. From the infectious rhythms of soca and calypso to the business of festival tourism, our panelists will discuss the cultural significance, economic impact, and future opportunities of carnivals as a driver of international music travel and destination branding.
 

  • Moderator: Keri S. Rogers, Manager Destination Experience, Anguilla Tourist Board (Anguilla)

  • Arley Salimbi Gill, Chairman, Spicemas Corporation (Grenada)

  • Rodney Small, CEO, Carnival Development Committee (Vincent and the Grenadines)

15:50 PM - 16:10 PM

Music Tourism and Destination Management

Presentation: Music Awards Hosting and Tourism Development
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Music Nova Scotia’s role in hosting major music events, such as the Juno Awards, has positioned the province as a vibrant hub for arts and culture. By attracting national attention, these events boost tourism, economic development, and local music industry growth. Hosting the Junos not only showcases Nova Scotia’s talent on a national stage but also drives increased visitation, strengthens cultural branding, and fosters long-term partnerships within the creative economy.
 

  • Allegra Swanson, Executive Director, Music Nova Scotia (Canada)

  • ​Andrée Gracie, Owner, Grey Sea Artist & Event Mgmt (Canada)

6TH NOVEMBER - CONFERENCE DAY 2
MAIN CONFERENCE HALL

13:05 PM - 13:50 PM

Music Destination Management

Panel discussion: Bringing Local Music Genres Into Tourism Strategies Music Destination Management​​

 

This panel will explore how destinations can harness local music genres to create authentic visitor experiences, strengthen cultural heritage, and boost tourism economies. From the perspective of experts in Dominica, Bahamas, Argentina, British Virgin Islands and the UK, we will discuss how music genres can be brought into broader destination branding.

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  • Moderator: Monique Charles, Sound Scholar and Therapist (USA)

  • Leroy Charles, Creole & Cultural Ambassador, Creole Heartbeat (Dominica)

  • Lynreshay Johnson, Cultural Affairs Attache, Embassy Consular Annex of the Commonwealth of The Bahamas (USA)

  • Christian Martinez, Cultural Producer and Consultant (Argentina)

  • Dirk Walters, Events Manager, BVI Tourist Board & Film Commission (British Virgin Islands)

13:50 PM - 14:10 PM

Music Destination Management

Presentation: Extending Green Code Practices to the Music Tourism Industry
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In this session we will have an expert in sustainability practices in the music industry share his expertise for eco-friendly behaviors among stakeholders, artists, organisers, and music tourists. It explores how adopting green guidelines — from reducing waste and carbon emissions to supporting local communities and preserving cultural heritage — can make music tourism more responsible and impactful. The presentation highlights actionable strategies to harmonize the thrill of live music with environmental stewardship and social responsibility

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  • Andrew Lansely, Consultant (Great Britain)

14:10 PM - 14:30

Music Destination Management

Presentation: The Potential of Recording Studio Destinations for the Tourism Industry - Case Study: Blackrock Studios 
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This session will explore the role of recording studios as drivers of a specific form of music tourism. This is a topic interesting to all types of destinations, but here we will explore the perspective of Blackrock Studios in Santorini and find out how they attract foreigners to come and record this Greek island known for its beautiful landscapes.

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  • Kostas Kalimeris, Owner, Blackrock Studios (Greece)

HOST PARTNERS

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SUPPORTING PARTNERS

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Interested in sponsoring the Anguilla Music Tourism Convention? Contact Pablo at pablo@sounddiplomacy.com to learn more about our innovative sponsorship opportunities.

 

Do you have any other questions regarding the Anguilla Music Tourism Convention? Contact Cristina at cristina@sounddiplomacy.com to learn everything related to the event's programme and activities

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